Senior UI/UX and Brand Designer
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- 10245 Berlin
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- it | en
- 19.02.2024
Kurzvorstellung
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"Perfect design job for liqi startup."
12/2021 – 12/2022
Tätigkeitsbeschreibung
I have planned and executed the new Brand, UI Design System and Pitch Deck for the fintech start-up LIQI. After facilitating brand positioning workshops and interviewing the founders considering the target audience, I designed a bold, reliable and memorable personality. Delivered material:
- logo and brand kit with style guides
- branded new UI design system (icons and interaction controllers) - branded master template for Pitch Deck
- visual assets for social media campaigns
- landing page: in progress
Art direction, Logodesign, Webdesign
Qualifikationen
Projekt‐ & Berufserfahrung
7/2022 – 12/2022
TätigkeitsbeschreibungI am responsible for creating a new design system for the Help Centre that connects users with all the company’s products. Working in Figma I produce new icons, infographics, illustrations, data visualisation design. Currently also redesigning the Help Center for Accessibility.
Eingesetzte QualifikationenArt direction, Design (allg.), Icondesign, Logodesign, Screendesign, User Experience (UX), User Interface (UI)
2/2022 – 4/2022
TätigkeitsbeschreibungI‘ve been planning and facilitating workshops while executing the Branding project closely with stakeholders. Main tasks and strategy: Stakeholders interview, Competitors analysis. Brand Personality ideation and execution of the brandkit, the website and PPT master.
Eingesetzte QualifikationenArt direction, Corporate design, Creative direction, Logodesign, Webdesign
12/2021 – 12/2022
Tätigkeitsbeschreibung
I have planned and executed the new Brand, UI Design System and Pitch Deck for the fintech start-up LIQI. After facilitating brand positioning workshops and interviewing the founders considering the target audience, I designed a bold, reliable and memorable personality. Delivered material:
- logo and brand kit with style guides
- branded new UI design system (icons and interaction controllers) - branded master template for Pitch Deck
- visual assets for social media campaigns
- landing page: in progress
Art direction, Logodesign, Webdesign
12/2021 – 10/2022
Tätigkeitsbeschreibung
I was responsible for one of the main tech product in the ideation centre: The Tracker.
Together with Sales, PM and Designer Leader, I worked 360 degrees on the product and its ecosystem of assets: UI/UX design for the mobile app, Illustrations, Newsletter Campaign, Banners, ADV, Offline printed materials, Landing Pages, Help Center, Chatboat Brand Design, Beta community research and concept.
Art direction, Design (allg.), Grafikdesign, User Experience (UX), User Interface (UI)
12/2020 – 8/2022
Tätigkeitsbeschreibung
My strategic approach was the following:
Propose and execute an essential, eye-catching and bold presentation to
- Emphasise the problem/need of the society around which your product is designed
- Enhance the company mission, the product/service USPs
- Visually illustrate the market to be attacked, the business potential, and the product vision
- Visualise Data Performance, Roadmap, future innovation, expansion and financials
- Team presentation
Art direction, Grafikdesign, Illustration (allg.), Informationsgrafik
12/2020 – 12/2020
Tätigkeitsbeschreibung
My strategic approach was the following:
Propose and execute an essential, eye-catching and bold presentation to
- Emphasise the problem/need of the society around which your product is designed
- Enhance the company mission, the product/service USPs
- Visually illustrate the market to be attacked, the business potential, and the product vision
- Visualise Data Performance, Roadmap, future innovation, expansion and financials
- Team presentation
Art direction, Illustration (allg.), Informationsgrafik
2/2017 – 11/2020
Tätigkeitsbeschreibung
found in reference description 5
2018-2020, Designing the Core Product:
I was part of an IT team, working in AGILE and closely with a PM I developed strong skills in Design Thinking methodology, UX research and Usability Tests.
Prototyping and designing a crafted design system of components and all the new features.
2020, Rebranding the company and Employer Branding:
I redesigned the Look&Feel of the brand, the Usability (navigation) of the public website -Hyperlink entfernt- and new Product Identities. Rollout phase: New style guidelines that I created has been applied to assets, marketing materials and corporate.
2019, Pitch Deck Design for Serie B; 36m gained.
2017, Corporate assets design and UI/UX mvp of the B2B platform.
Corporate design, Design Thinking, Icondesign, Interactive design, Logodesign, User Experience (UX), User Interface (UI)
Ausbildung
Berlin
Padua, Italy
Über mich
Weitere Kenntnisse
• Product Design (UI/UX)
• Workshop: Vision and Ideation
• Design Thinking
• Planning
• Branded Design System
• Icon Design
• Accessibility
• UX Research
• PPT masters
• Illustrations
• Infographics
• Storytelling (PPT, Video, ADV)
• Pattern Design
• Suite Adobe
• Figma, Invision, Sketch,
Persönliche Daten
- Englisch (Fließend)
- Italienisch (Muttersprache)
- Europäische Union
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