German Google Ads, PPC / SEM / SEA / SEO / Native Ads Manager

1/2017 – 12/2022

SEA, SEO, Display Advertising with networks like Taboola, Outbrain, Ligatus for
efficient lead generation
Product development of the real estate evaluation widget

Online Marketing (allg.)

6/2007 – offen

• Affiliate/Metasearch: in charge of the meta search business (flight, hotel), business partner like Kayak, Skyscanner, Momondo, Trivago, Jetcost
• SEO: optimised PR, effective high quality
content, varaious large scale SEO IT projects (hotel,
holidays, flights), Sistrix visibility from 10 to 55 points (2008 through 2015)
• SEA: leading agencies until 2012, scaling volumes and efficiency
• Display: retargeting and programmatic advertising, feed-logics

Online Marketing (allg.)

7/2005 – offen

SEO: consultancy and project management of Spanish and German clients; website
audits, domain- and keyword strategies, link building programs and usability
concepts | SEA: design, optimisation & management of efficient SEA campaigns (Expedia, Paradores, Swarovski, Parship etc.), implementation of bid strategies and tracking solutions, keyword research and ad
copy writing

Online Marketing (allg.)