Marketing & PR Berater

8/2018 – offen

Summary:
● Strong experiences in Marketing & Communication Consulting / Digital Projects
● 15 years of experiences in marketing / digital marketing / communications
● Senior executive who helps to get the best results from sales pitches
● Knows the agency side, advertising agency, agency management plus agency networks and
media planning
● Created and managed all phases of integrated marketing / online marketing activities /
communication planning / brand positioning / digital media planning / established social media /
campaign websites with measurable results in different target groups
● 10 years’ experience in campaign development with integrated CRM programs, channel marketing
for international brands and brand campaigns
● Skilled in engineering and launch/ re-launch a visionary corporate identity and global (employer
branding) campaigns
● Strong knowledge of building and maintaining large networks of valuable contacts in all sectors
● Characterised as a creative visionary who values a pragmatic approach and high quality standards
● Created top tier customer events in different corporations
● Free-lance Journalist: Contributor of articles on various themes to publications including Financial
Times Germany, Die Welt, Frankfurter Allgemeine Zeitung.
● Languages: German (native), English (fluent), French (conversant)

Projektmanagement - Kommunikation, Dialogmarketing, Social Media Marketing, Virales Marketing

1/2015 – offen

Marketing & Communications-Strategie und -Umsetzung, int. Online-Marketingkampagnen (Produkteinführung), Digital Transformation,
Social Media Einführung, CRM, CMS, Lead Generierung, Digitale Transformation,
Partner Marketing Programme (z.B. mit Microsoft), Definition der Marketing Prozesse,
Umsetzung, „go-to-market“-Modelle; Headhunting
und Personalberatung

Corporate design, CRM Beratung (allg.), Personalmarketing, Projektmanagement - Kommunikation, Integrierte Kommunikation, Interne Kommunikation, Kommunikationsberatung, Kommunikationsstrategie, Content Marketing, Klassisches Marketing, Marketing (allg.), Operatives Marketing, Social Media Marketing, Strategisches Marketing, Virales Marketing