Marketing Manager / Senior Product Manager

8/2011 – 12/2012

Senior Brandmanager Danone Baby Nutrition Germany
Danone Baby Nutrition, Bad Homburg, Deutschland (Aug 2011 – Dec 2012)

• Fully responsible for leading the Brand, setting and achieving overall Brand targets
(Turnover, Market Share, Distribution) and allocation of Brand budget
• Fully responsible for the strategic re-positioning of the Milupa Brand incl.
- development of new Brand vision and mission based on consumer insights,
- new packaging and product innovation,
- new communication strategy and Mediaplan,
- new pricing strategy and customer story
• Lead all internal alignment meetings and presentations with local and global management team
• Responsible for 1 direct report

10/2006 – 6/2011

Brandmanager System Professional & Sebastian Premium Haircare D/A/CH
Procter & Gamble Salon Professional, Darmstadt, Deutschland (Feb 2010 – June 2011)
• Fully responsible for leading the Brand Portfolio, setting and achieving overall Brand targets
(Turnover, Market Shares, Distribution) and allocation of Brand Budget
• Lead development and implementation of Brand vision and strategy for 2 Premium Haircare
Brands
• Leading and supervising the multifunctional Team in the process of developing and executing
Product-Launches and Promotions
• Fully responsible for local Marketing plan incl. all ATL and BTL activities (TV, Print, Online, CRM)


Brandmanager head & shoulders Haircare / Wella Retail D/A/CH
Procter & Gamble Service GmbH, Schwalbach, Deutschland (Oct 2008 – Jan 2010)
• Lead development and implementation of strategies to sustain market-leadership in the retail hair
care market based on in depth Market-, Customer- and Shopper analyses
• Lead the multifunctional team in the process of developing and executing Product-Launches and
commercial innovations e.g. head & shoulders Sensitive
• Responsible for the Brand Budget
• Responsible for the Mediaplan, local Keyvisual- and PR- Shootings and local TV Copies


Junior Brand Manager BOSS Fragrances & BOSS Skincare D/A/CH
Procter & Gamble Prestige Products, Köln, Deutschland (Oct 2006 – Sep 2008)
• Lead development and implementation of a Premium-Strategy to successfully re-establish BOSS
market leadership in the German fragrance market
• Coordination of the multifunctional team (PR, Trade Marketing, Media-Department, Product Supply,
Sales, Finance and Agencies) to execute 5 Fragrance and 2 Skincare Launches
• Responsible for planning and execution of PR Events eg BOSS PURE Launch-Event for TOP Beauty
Journalists in Reykjavik, Island
• Lead communication and strategic alignment of activities with the European P&G Headquarter in
Geneva and the BOSS Fashion house