Marketing Manager spezializiert in CRM/Direkt Marketing/e-Commerce

Freelance Marketing Professional mit 10+ Jahren Internationale Erfahrung mit B-to-B und B-to-C bei Kommunikations und DM Agenturen und bei Kunden(EMEA Liaison fur IBM, Philips, Western Union Money Transfer).

• Kommunikation (allg.)
• Markenmanagement
• Marketing (allg.)
• Produktmanagement

Interim working experience (2003-2013):

2013
- CRM advisor & Direct Marketeer at Schoonenberg Hoorcomfort (Hearing Aid)
- advise on how to exploit the Database
- develop propositions & multi-channel & multi-step CRM campaigns
- set-up non-response research in order to optimise campaigns

2012
- Teamleader Communications & Marketing Advisor at KING, Kwaliteitsinstituut Nederlandse Gemeenten (Institute Dutch Municipality)
- manage the marcoms team
- develop communications strategy
- translate strategy into multi-channel campaign
- product portfolio management

2011
- Proposition & Product Marketeer at Polis Direct (Car Insurance)
- develop a new and unique on-line automotive insurance product
- develop a business case based on internal/external analyses
- develop an integrated multi-channel introduction campaign

- E-Commerce and CRM consultant at Carlson Wagonlit Travel
- via a quick scan all activities and processes are described whether on-line communication activities support the e-commerce process or not so that improvements are made for more efficiency & effect

2010
- Campaign Management & CRM at ORTEC International (software)
- analysing contact strategy, campaign management activity’s and communications planning process
- develop and optimize marketing campaigns for inside sales purpose (Belgium, Netherlands, France, UK, Germany)

- CRM Consultant Dialogue Communications at Rijkswaterstaat (Department of Public Works)
- develop vision, ambition, goals and constraints to start dialogue with public road users and stakeholders based on a feasibility study
- advise how to start, develop and built Dialogue Marketing from business and IT perspective

2009/2010
- Manager Marketing & Communication at Bestuursacademie Nederland (Academy for municipal & governmental workers)
- manage the marcom department
- responsible for strategy and campaigns to improve e-commerce
- re-defining product portfolio policy


2009
- E-Commerce Strategist at van Wanten Etcetera, a CRM and dialogue communications agency


2008/2009
- Sr. Direct Marketeer at Staatsloterij
- developing Direct Marketing campaigns with focus on lead generation, cross/deep/up-sell and loyalty
- main advisor in selection process for new DM agency
- developing direct marketing research
- responsible for the Direct Marketing team including coaching

2008
- E-Marketing Communications Manager at EPN, a publisher of learning methods for mid-term schools.
- responsible for positioning, strategy and introduction campaign of the new generation digital learning method for the Dutch market

2007
- E-Marketing Communications Manager FBTO (Insuracnce)
- internet only insurance company, responsible for e-Commerce Plan and the new website
- member of the Management Team and managing a team of 5 marketeers, responsible for lead generating campaigns

2006/2007
- e-Commerce & Interactive Manager at Interpolis
- managing a team of 3 interactive specialists
- responsible for developing the on-line strategy and implementing the strategy by executing search, banner and e-mail marketing campaigns for various products

2006
- Senior On-line Communications specialist at AEGON Direct (Insurance),
- responsible for developing lead generating & qualification campaigns for inside sales purpose

2005/2006
- Programme Manager at ABN AMRO (Banking)
- responsible for developing and managing a bank broad programme (Retail, Compliance, PR/PA, Marketing, Intelligence, Customer Contact Center) in order to have all 4.5 million clients identify themselves in person at one of the outlets within one year



2004/2005
- Senior Direct Marketeer at ING Card (Credit Card ING Bank), part of ING Direct
- responsible for developing a lead generating programme for gaining new clients, stimulating the usage of the credit card and services,
- set-up a process with Telemarketing for selling partner cards
- developing a partner programme with TUI, Apple, SonyBMG and the Nederlandse Wijnbeurs

2003
- CRM Consultant for Mitsubishi Motors & SAAB, developing an e-CRM Feasibility Study leading towards a new CRM strategy for selling cars in cooperation with the dealer network in the Netherlands

- CRM & Dialogue Communications Consultant for KPN (KPN Mobile, i-Mode and Hi) developing CRM and DM campaigns to gain and up-grade new clients as well as retention programmes



EMEA Working experience at Communications and Marketing Dialogue Agencies (1995-2003) such as EURO RSCG, TBWA Tequila and Grey International

- EMEA liaison for all European CRM campaigns (advertising en Direct Marketing) for IBM PSG and Western Union Money Transfer (3,5 years)
- developing and executing Pan European marketing communication campaigns (7 to 17 languages) for brands such as Philips Car Stereo, Philips Dictation Systems, DAF Trucks & Vans and IAMS Petfood (3 years)