Marketingberater

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14480 Potsdam
06.11.2018

Kurzvorstellung

20 Jahre Berufserfahrung in den Bereichen Marketingstrategie, Branding, Marktkommunikation, PR, Marktforschung und Events im internationalen Umfeld.

Ich biete

Marketing, Vertrieb, Kommunikation
  • Marketing (allg.)
  • Marktforschung / -analyse
  • Kommunikation (allg.)

Projekt‐ & Berufserfahrung

Marketing Consultant
Kundenname anonymisiert, Potsdam
10/2015 – offen (3 Jahre, 2 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

10/2015 – offen

Tätigkeitsbeschreibung

- Markt- und Produktrecherchen
- Zielgruppenanalysen
- allg. Marketingberatung

Eingesetzte Qualifikationen

Marketing (allg.), Marktforschung / -analyse


Marketing Consultant
Kundenname anonymisiert, Potsdam
10/2015 – offen (3 Jahre, 2 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

10/2015 – offen

Tätigkeitsbeschreibung

- Markt- und Produktrecherchen
- Zielgruppenanalysen
- allg. Marketingberatung

Eingesetzte Qualifikationen

Marketing (allg.), Marktforschung / -analyse


Marketing consultant
Kundenname anonymisiert, Potsdam
1/2015 – 8/2015 (8 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

1/2015 – 8/2015

Tätigkeitsbeschreibung

- analyzing potential business opportunities
- generating new business leads
- compiling materials (incl. Whitepaper) for new business acquisitions
- conducting research

Eingesetzte Qualifikationen

Marketing (allg.), Forschung & Entwicklung (allg.)


Director Corporate Marketing (global)
Kundenname anonymisiert, Frankfurt
3/2006 – 2/2013 (7 Jahre)
Luft- und Raumfahrtindustrie
Tätigkeitszeitraum

3/2006 – 2/2013

Tätigkeitsbeschreibung

Responsibilities
Leadership of marketing team incl. 5FTEs direct, 9FTEs + indirect, interns
Development and implementation of marketing and brand strategy
Steering global marketing communications, online marketing, brand management / CI, event and tradeshow management, market research and competitive analysis
Budget planning and control

Accomplishments
Reduced marketing costs by €400K /p.a.
Established new customer relationship platform → resulting in over €50 million in incremental revenues, improved customer relationships
Developed new brand architecture and positioning strategies, enhancing the visibility and recognition of the company's comprehensive product portfolio and increasing flexibility

Eingesetzte Qualifikationen

Unternehmensberatung, Business Development, Management (allg.), Projektmanagement, Kommunikation (allg.), Marketing (allg.), Marktforschung / -analyse, Medien (allg.), Markenmanagement, Public Relations, Texter, Vertrieb (allg.), Kunst (allg.), Investor Relations, Produktmanagement


Manager Marketing Communications (global)
Kundenname anonymisiert, Irving
3/2003 – 3/2006 (3 Jahre, 1 Monat)
Luft- und Raumfahrtindustrie
Tätigkeitszeitraum

3/2003 – 3/2006

Tätigkeitsbeschreibung

Responsibilities
Development and execution of global marketing communications initiatives including advertising, sales support materials, website, customer newsletter, brochures and other collateral, promotional items, tradeshow concept, product presentations, Corporate Identity
Steering agencies and vendors

Accomplishments
Creation of a comprehensive sales support toolkit featuring the extended product portfolio beyond catering → enabling Sales to increase Solutions selling
Development and implementation of a new tagline and corresponding marketing campaign resulted in image refresh

Eingesetzte Qualifikationen

Kommunikation (allg.), Marketing (allg.), Marktforschung / -analyse, Medien (allg.), Public Relations, Texter, Investor Relations


Sales Assistant and Intern Key Account Management
Kundenname anonymisiert, New York and Chicago
6/2002 – 3/2003 (10 Monate)
Luft- und Raumfahrtindustrie
Tätigkeitszeitraum

6/2002 – 3/2003

Tätigkeitsbeschreibung

Responsibilities
Revenue analysis for the US market, development of an internet portal for Lufthansa’s US Corporate Client Loyalty Program
Steering and support of sales team Mid-west region US, event organization, administration

Accomplishments
Improved appeal of Lufthansa’s US Corporate Client Loyalty Program
Creation of a ‘best-in-class’ event planning master template increased efficiency and quality in the area of event management in Lufthansa’s Mid-west region US

Eingesetzte Qualifikationen

Projektassistenz, Vertrieb (allg.)


Graduate assistant - strategic marketing
Kundenname anonymisiert, Fort Worth
8/2001 – 5/2002 (10 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

8/2001 – 5/2002

Tätigkeitsbeschreibung

prepared business case studies and provided recommended answers to case related questions in the teacher manual accompanying a internationally circulated text book on marketing strategy as guide for faculty to facilitate classroom discussions (the author David W. Cravens acknowledged my work in the preamble)

Eingesetzte Qualifikationen

Marketing (allg.)


Consultant
Kundenname anonymisiert, Fort Worth, TX and Fuerth, Germany
8/2001 – 5/2002 (10 Monate)
Handel
Tätigkeitszeitraum

8/2001 – 5/2002

Tätigkeitsbeschreibung

Strategy consultant – market study mail-order business in the US to guide the customer’s decision making on potential expansion/segmentation in the North-American market

Eingesetzte Qualifikationen

Unternehmensberatung, Marktforschung / -analyse


MBA Intern
Kundenname anonymisiert, Fort Worth
6/2001 – 8/2001 (3 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

6/2001 – 8/2001

Tätigkeitsbeschreibung

Market research – independently conducted an omnibus study including reporting

Eingesetzte Qualifikationen

Marktforschung / -analyse


Public relations intern
Kundenname anonymisiert, Berlin
6/2000 – 7/2000 (2 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

6/2000 – 7/2000

Tätigkeitsbeschreibung

Public relations, media relations, event organization

Eingesetzte Qualifikationen

Kommunikation (allg.), Medien (allg.), Public Relations, Texter, Investor Relations


Marketing Assistant and Sales Representative
Kundenname anonymisiert, Frankfurt and Hamburg
2/1998 – 7/1999 (1 Jahr, 6 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

2/1998 – 7/1999

Tätigkeitsbeschreibung

Responsibilities
Marketing Assistant (part-time, alongside civil service in a hospital, from 02/98-01/99) to support the ongoing marketing activities of the InterContinental flagship hotel in Frankfurt – the position was created for me to keep me onboard after the traineeship
Sales Representative at the Hamburg property, from 01/99-07/99, tasks: customer/business acquisition, customer relationship management, In-house Sales support, Marketing support

Accomplishments
Structure and content development for an interactive guest information channel for the In-house TV of the InterContinental Frankfurt hotel (800 rooms) resulted in improvements in promoting the hotel’s products and services (e.g. restaurant, bar, room service, wellness etc.)
New customer /business acquisition in the event/convention area → resulted in incremental revenues at InterContinental Hamburg

Eingesetzte Qualifikationen

Projektassistenz, Marketing (allg.), Texter, Vertrieb (allg.)


Ausbildung

Master of Business Administration (Focus: Marketing, Strategy, Communications)
(MBA)
Jahr: 2002
Ort: Fort Worth, TX, USA

Qualifikationen

MBA (top of class, focus: strategic marketing, communications/PR), diploma in acting/singing

LANGUAGE SKILLS
German: native speaker English: fluent /native speaker level
French: basic knowledge Russian: basic knowledge
Spanish: basic knowledge
(1 month Latin cultural immersion in Buenos Aires, Argentina)

SOFTWARE SKILLS
MS-Office: proficient (Word, Excel, PowerPoint, MS Project); basic knowledge in MS Access
Adobe Photoshop: basic knowledge

COMMUNICATION SKILLS
Multicultural communication - Professional Communication Certificate Level III
(awarded by Center for Professional Communications at MJ Neeley School of Business, Texas Christian University)

Über mich

Guiding strategic marketing, branding, marketing communications, product PR, online marketing, market research, and event marketing to maximize marketing's utility to generate leads, boost sales, improve brand positioning and customer relationship building worldwide

Versatile, global executive with 15+ years of experience successfully re-positioned the marketing activities of a global market leader, significantly increasing budget yield through a more strategic,
need-focused, tailored marketing approach optimizing awareness, interest and lead generation.
Areas of impact (among others):

Strategic planning & leadership
Strategic tenders (RFPs)
Budgeting
Marketing innovation
Brand positioning and architecture
New market assessment
Team building and recruiting
Internal communication

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
951
Alter
44
Berufserfahrung
23 Jahre und 3 Monate (seit 08/1995)
Projektleitung
12 Jahre

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