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Spezialist Marketing & Kommunikation

zuletzt online vor 4 Tagen
  • auf Anfrage
  • 22041 Hamburg
  • Weltweit
  • de  |  en
  • 17.05.2022


Marketing & Communications Manager mit 13 Jahren Erfahrung im Aufbau von MarComm-Prozessen und Projekten, inkl. Arbeit und Steuerung internationaler Teams und Budgets. Spezialisiert auf B2B und IT-Themen. Spezialisierte Kenntnisse in Lead Tech.

Ich biete

  • Content Marketing
  • Kommunikation (allg.)
  • Kommunikationsstrategie
  • Marketing (allg.)
  • Online Marketing (allg.)
  • Partner relationship management (PRM)
  • Projektmanagement
  • Unternehmenskommunikation

Projekt‐ & Berufserfahrung

Head of Marketing (Festanstellung)
Kundenname anonymisiert, Hamburg
8/2019 – 3/2022 (2 Jahre, 8 Monate)
IT & Entwicklung

8/2019 – 3/2022


 Hired and managed a team of designers, content marketing manager, and campaign manager plus external freelancers and
contracted pr agency
 Defined and revamped CD and CI, incl. new image material, design, marketing channels, and full set of sales material
 Planned and built new website inhouse from scratch to meet strategic marketing goals of lead automation, user onboarding,
and growth of sign-up rates for the SaaS Platform
 Managed partner marketing with key stakeholders on the supplier and customer side
 Built up full marketing automation for lead identification up to pre-sales qualification, incl. Ad Campaigns across different
platforms, SEO, PR, participation at events & trade shows, and more
 Production of video content and white papers for product presentation

Eingesetzte Qualifikationen

Front-End Entwicklung, Marketing (allg.), Marktkommunikation, Public Relations, Redaktion (allg.), Videoproduktion

Interim CMO
Niucare, Hamburg
6/2018 – 8/2019 (1 Jahr, 3 Monate)

6/2018 – 8/2019


 Built a recognized corporate brand for digital healthcare data and introduced and integrated Niucare into EIT MedTech
program and Health Hub Vienna Focus on Marketing, Sales and Business Development
 Identified by Pioneers Health as one out of the ten most innovative healthcare startups in Europe
 Established product partnerships with health insurers as infrastructure providers, installed strong advisory board (industry,
medical, pharma); Installed strong advisory board (industry, medical, pharma)
 First interoperable decentralized healthcare solution in Europe with merger to leading healthcare software company in March
2019 (NDA)

Eingesetzte Qualifikationen

Gesundheitswesen, Marketing- / Vertriebsanalyse, Marketing (allg.), Operatives Marketing, Strategische Unternehmensplanung

Head of Marketing (Festanstellung)
Kundenname anonymisiert, Hamburg
6/2016 – 5/2018 (2 Jahre)
Maschinen-, Geräte- und Komponentenbau

6/2016 – 5/2018


Head of Public Relations & Marketing for innovative IoT Solution (Middleware solution for Industrial Internet of Things and
Digital Transformation, an enabler for “Connected Services Market”); responsible for
- KPI definition and Reporting; budgeting and team staffing (marketing & sales)
- Analysis and segmentation of the market for own position and strategic outlines
- PR & Campaign Placements with tracking of publications (online & offline)
- Partner Management (for joint marketing communications and pre-sales activities)
- Management of pre-sales in regards of lead generation, funnel adjustment, and lead qualification
- Management of external teams for web, video, and print products (sales materials, merchandise and presentation materials)

Eingesetzte Qualifikationen

Front-End Entwicklung, Marketing- / Vertriebsanalyse, Marketing (allg.), Messewesen, Public Relations, Webdesign

Consultant (Lead)
Kundenname anonymisiert, Hamburg
5/2015 – 5/2016 (1 Jahr, 1 Monat)

5/2015 – 5/2016


Betreuung der kommunikativen Aufgaben im Bereich
- Corporate Communications & Cotributions
- Research & Development
- Public Affairs
- 3rd party communications

Eingesetzte Qualifikationen

Krisenmanagement, Partner relationship management (PRM), Kommunikation (allg.), Public Relations, Unternehmenskommunikation, Kommunikationsstrategie


Public Relations & Marketing Communications
(BA (Hons))
Jahr: 2009
Ort: Luton, UK


 Stanford University
Business & Management Program and Entrepreneurship Program, 2014
 Fern-Universität Hagen:
Wirtschaftswissenschaften, Course 2011
 B.A. (Hons) in PR & Journalism:
University of Bedfordshire Business School, 2008 – 2009
 Werbe- & Medien-Akademie Marquardt, 2006 – 2008

Über mich

The Freelancer worked in the startup sector over the last years after building up a reputation in the agency business for branding and communications. He is well trained as a „Brand Globalist“ as his prior focus is to build brands in an international setting and to come up with awareness-improving solutions to get brands and their messages out to the audience.

Persönliche Daten

  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Europäische Union
17 Jahre und 10 Monate (seit 07/2004)
11 Jahre


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