Spezialist Marketing & Kommunikation

8/2019 – 3/2022

 Hired and managed a team of designers, content marketing manager, and campaign manager plus external freelancers and
contracted pr agency
 Defined and revamped CD and CI, incl. new image material, design, marketing channels, and full set of sales material
 Planned and built new website inhouse from scratch to meet strategic marketing goals of lead automation, user onboarding,
and growth of sign-up rates for the SaaS Platform
 Managed partner marketing with key stakeholders on the supplier and customer side
 Built up full marketing automation for lead identification up to pre-sales qualification, incl. Ad Campaigns across different
platforms, SEO, PR, participation at events & trade shows, and more
 Production of video content and white papers for product presentation

Front-End Entwicklung, Marketing (allg.), Marktkommunikation, Public Relations, Redaktion (allg.), Videoproduktion

6/2018 – 8/2019

 Built a recognized corporate brand for digital healthcare data and introduced and integrated Niucare into EIT MedTech
program and Health Hub Vienna Focus on Marketing, Sales and Business Development
 Identified by Pioneers Health as one out of the ten most innovative healthcare startups in Europe
 Established product partnerships with health insurers as infrastructure providers, installed strong advisory board (industry,
medical, pharma); Installed strong advisory board (industry, medical, pharma)
 First interoperable decentralized healthcare solution in Europe with merger to leading healthcare software company in March
2019 (NDA)

Gesundheitswesen, Marketing- / Vertriebsanalyse, Marketing (allg.), Operatives Marketing, Strategische Unternehmensplanung

6/2016 – 5/2018

Head of Public Relations & Marketing for innovative IoT Solution (Middleware solution for Industrial Internet of Things and
Digital Transformation, an enabler for “Connected Services Market”); responsible for
- KPI definition and Reporting; budgeting and team staffing (marketing & sales)
- Analysis and segmentation of the market for own position and strategic outlines
- PR & Campaign Placements with tracking of publications (online & offline)
- Partner Management (for joint marketing communications and pre-sales activities)
- Management of pre-sales in regards of lead generation, funnel adjustment, and lead qualification
- Management of external teams for web, video, and print products (sales materials, merchandise and presentation materials)

Front-End Entwicklung, Marketing- / Vertriebsanalyse, Marketing (allg.), Messewesen, Public Relations, Webdesign