Freelance Product Manager

7/2019 – 3/2020

I led the product development of the company's SaaS customer loyalty platform. Built the product organisation from scratch. Redesign and relaunch the Convercus website. Responsible for developing and launching new API-first SaaS products.

Agile Entwicklung, Product Owner

3/2019 – 10/2019

Introduce a highly scalable content management system for all ProSiebenSat1 digital platforms: the ProSiebenSat1 websites, OTT apps, native apps, HbbTV red button portals. Integrate the new CMS into the existing stack (CI/CD, serverless, microservices).

Product Owner

11/2018 – 2/2019

Established performance marketing in 8 target markets. Planned and executed online marketing campaigns in SEA, display, e-mail and retargeting. Coached internal employees in web analytics, A/B testing, online marketing tools. Setup webtracking with Google Tag Manager and Google Analytics for 18 country websites.

Google Analytics, Google Tag Manager, Online Marketing (allg.), SEO / SEM

9/2017 – 8/2018

Launched new machine learning products for Europe's largest automotive marketplace. Led product innovation and ideation workshops. Developed a product marketing strategy and rollout data driven products internationally. Scrum introduction from scratch. Performed A/B and usability tests.

Maschinelles Lernen, SCRUM, Product Owner

3/2016 – 7/2017

Product ownership to evaluate and introduce a new CMS. Led the implementation and continuously improved the team’s Kanban workflow. Carried out employee training on the new CMS.

Produktmanagement

11/2015 – 2/2016

Agile product development for the official Bundesliga website. B2C digital strategy development and product positioning. Optimization of all registration processes, leading to a double-digit conversion rate increase. Creation of interactive Axure prototypes for web and mobile features.

User Experience (UX), Product Owner, Innovationsmanagement

6/2015 – 9/2015

Project goal: sales and online marketing cooperation to offer Telefónica contracts on amazon.de. IT system integration between Telefónica and Amazon. Interface development with internationally distributed teams (India, USA). Lead solution and requirements workshops.

Projektleitung / Teamleitung (IT)

5/2015 – 6/2015

Coached on Agile methodologies and processes. Guided the online services department into Agile methodology. Provided hands-on support to work with Kanban. Consulted on roadmap planning approaches.

Kanban (Softwareentwicklung), Prozesscoaching

5/2015 – 5/2015

Performed requirements gathering across departments during a group-wide IT change management project. Analyze business architecture and technology landscape. Conduct stakeholder interviews to ensure harmonized requirements.

UML, Business Analyse