freiberufler Marketing Strategist auf freelance.de

Marketing Strategist

offline
  • auf Anfrage
  • 10115 Berlin
  • Nähe des Wohnortes
  • es  |  en  |  de
  • 22.02.2015

Kurzvorstellung

Interest in projects related to International/Strategic Marketing and Business Development in the tech industry. Strengths include outstanding analytical skills, business models and strategy definition, and go-to-market plans.

Qualifikationen

  • Management (allg.)
  • Marketing (allg.)

Projekt‐ & Berufserfahrung

Business Strategist
Smartbrand, Germany, Spain
7/2011 – 12/2014 (3 Jahre, 6 Monate)
Medienbranche
Tätigkeitszeitraum

7/2011 – 12/2014

Tätigkeitsbeschreibung

Leading research projects and defining strategic plans for clients in different industries such as media, publishing, automotive, real state, education, online portals and high tech, both in B2B and B2C.

Eingesetzte Qualifikationen

User Experience (UX), IT-Strategieberatung, Management (allg.), Unternehmensberatung, Business Analyse, Business Development, Marketing (allg.), Marktforschung / -analyse, Strategisches Marketing, Kommunikationsstrategie

Über mich

Skills, abilities and expertise:
• 15+ years of extensive, international and well-rounded experience in marketing for small, medium and public tech companies. Either as Marketing director or Product Marketing Manager. Experience in B2B SaaS/internet, but also in the mobile arena and B2C eCommerce.
• Build up marketing departments from scratch, hiring and managing the team members, define methodologies and tasks, establish relationships with other business units (sales, operations, developers, R&D), run daily tasks as well as mid and long term projects.
• Strong analytical skills and market research to identify business models, to benchmark the best practices and to recognize the industry's dynamics. All together in an extremely fast pace.
• Successful ability to define solid, scalable and long-time business strategies and go-to-market plans to leverage market opportunities and company's strengths.
• First-hand experience as co-founder or Business Development manager in several startups and spin-offs, wearing several hats and achieving some private investments and industry recognitions.
• Solid knowledge and expertise running integrate and global marketing campaigns, from offline PR to advanced online media tools.
• Hands-on attitude, rolling-up my sleeves to execute and make things happen. In charge of leveraging tight budgets to achieve goals and thriving in fast-paced environments.
• Mentoring and consulting capabilities due to both my professional experience and my teaching skills as professor in ebusiness, digital marketing, ecommerce and internationalization strategies.
• Global professional network and international work expertise in USA (Bay Area), EMEA and LATAM. Even some research in the Venture Capital scene in China (in 2007).
• MBA graduate at Kellogg School of Management, with majors in tech, marketing and finance. Awarded with a scholarship from Motorola during the program for my research capabilities in the mobile industry.
• Always willing to learn, reinvent, improve, and to be member of a healthy team of smart professionals and positive people.

Weitere Kenntnisse

KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY Evanston, IL
• Master of Business Administration, June 2008; majors in Marketing, Technology, and Finance
• Awarded 2007 Motorola Research Scholars for research on “Long Tail and Mobile Devices Business Models”
• VP Marketing & Tech Director for European Business Club; Marketing Co-Chair for Kellogg Tech Conference 2008
• Traveled to China for academic research on Chinese venture capital industry.

ICEMD & EADA Business School - Graduate degree in Digital Marketing and e-Commerce.

EADA Business School - Master in Marketing.

Abat Oliba, University of Barcelona - BA in Business Management and Administration.

Persönliche Daten

Sprache
  • Spanisch (Muttersprache)
  • Englisch (Fließend)
  • Deutsch (Grundkenntnisse)
Reisebereitschaft
Nähe des Wohnortes
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
936
Alter
49
Berufserfahrung
25 Jahre und 6 Monate (seit 09/1998)
Projektleitung
15 Jahre

Kontaktdaten

Nur registrierte PREMIUM-Mitglieder von freelance.de können Kontaktdaten einsehen.

Jetzt Mitglied werden