Marketing and Communication, Marketing Consultant, Project Management, Account Management, Relationship Management, English...

9/2008 – 2/2012

- Responsible for planning & driving the marketing & communication campaign for all films produced by the company
- Handled planning, budgeting, mediabuying and all ATL & BTL promotional campaigns across various media channels
- Responsible for reporting to senior management
- Conceptualized and executed in-film brand placements and out-film co-promotional brand associations with production house and media agencies
- Worked closely with the production teams, Public Relations department and external service providers such as creative agencies, media buying agencies and branding agencies as a point of contact
- Handled movie premiers and promotional events at international platforms like European Film Market, Cannes Film Festival, Berlinale, MIPCOM, MIPTV, and FICCI Frames
- Managed marketing budgets of an average of €2mn per movie
- Managed campaigns for some of the biggest grossing films of the year

Projektmanagement, Marketing (allg.), Strategisches Marketing, Mediaplanung, Event Marketing / Event management, Absatzförderung, Public Relations

6/2005 – 8/2008

- Handled 360 degrees marketing & public relations for films covering cinemas, TV, radio, print and online for UK market
- Responsible for campaign planning, media buying, and execution of film promotional plans
- Part of the project management team responsible for the launch of ‘Video On Demand’ service in UK.
- Handled copywriting for Press Releases, Website content and Promotional Materials
- Account Management of new media accounts
- Project coordination with public relations & creative agencies
- Managed film launches, red carpet premiers & corporate PR events at International Film Festivals & Markets like Berlinale, Cannes Film Festival, European Film Market, MIPCOM, & MIPTV

Projektmanagement, Marketing (allg.), Mediaplanung, Event Marketing / Event management, Account management, CRM (Customer Relationship Management), Absatzförderung, Public Relations, Texter

4/2002 – 10/2004

- Product Management assitance to the Product Manager
- Conceptualized and executed sales promotional campaigns
- Point of contact for Marketing Communications & Design department for designing of marketing materials, product brochures, direct mailers, and sales aid kits
- Worked closely with sales, production & logistics teams to create monthly planning & forecasting reports & management dashboards
- Coordinated with Product Managers and the R&D team for new product launches
- Part of the team handling company participation at trade exhibitions like Photofair 2003 and PrintPack Expo 2003
- Reviewed and evaluated product packaging effectiveness for the assigned group of products
- Gained experience in business side of supply chain management

Marketing (allg.), Produktmanagement, Event Marketing / Event management, Presales, Absatzförderung