{"id":15820,"date":"2008-09-17T15:31:47","date_gmt":"2008-09-17T13:31:47","guid":{"rendered":"https:\/\/www.freelance.de\/blog\/?p=15820"},"modified":"2023-07-17T13:03:48","modified_gmt":"2023-07-17T11:03:48","slug":"was-ist-crm","status":"publish","type":"post","link":"https:\/\/www.freelance.de\/blog\/was-ist-crm\/","title":{"rendered":"Was ist Customer Relationship Management?"},"content":{"rendered":"\n<p>Ebenso bekannt als: <b>CRM<\/b><\/p>\n\n\n\n<p>Customer Relationship Management ist die aktive Pflege und Optimierung der Beziehung zu bestehenden Kunden eines Unternehmens. Unternehmen, die CRM einsetzen, benutzen Arbeitsmethoden, bei denen Marketing, Vertrieb und Kundenservice zusammenarbeiten. In der Regel wird dies durch ein CRM-System erreicht.&nbsp;<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">CRM-System<\/h2>\n\n\n\n<p>Ein CRM-System speichert wertvolle Informationen \u00fcber Kunden wie z.B. Kontaktdaten, pers\u00f6nliche Informationen und welche Produkte verkauft wurden. Dar\u00fcber hinaus k\u00f6nnen Kontaktmomente erfasst und geplant werden. Dieser Prozess kann sowohl auf bestehende als auch auf potenzielle Kunden im CRM-System angewandt werden.<\/p>\n\n\n\n<p>Die meisten CRM-Systeme sind mit dem Web verbunden. Somit ist das System f\u00fcr Mitarbeiter im gesamten Unternehmensnetzwerk zug\u00e4nglich. Au\u00dferdem wird der Zugriff auf Informationen im Web erleichtert, wie zum Beispiel das Anbieten einer privaten Online-Kundenumgebung.<\/p>\n\n\n\n<p>CRM-Systeme werden in der Nachkaufphase von vielen Unternehmen eingesetzt, um den Kontakt mit dem Kunden zu pflegen.<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Customer Relationship Management ist die aktive Pflege und Optimierung der Beziehung zu bestehenden Kunden. Unternehmen, die CRM einsetzen, benutzen Arbeitsmethoden, bei denen Marketing, Vertrieb und Kundenservice zusammenarbeiten. In der Regel wird dies durch CRM gest\u00fctzte Software erreicht. <\/p>\n","protected":false},"author":33,"featured_media":27717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[470],"tags":[105,855],"class_list":["post-15820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-know-how","tag-freelancer","tag-info"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Customer Relationship Management? - freelance.de Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelance.de\/blog\/was-ist-crm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Customer Relationship Management? - freelance.de Blog\" \/>\n<meta property=\"og:description\" content=\"Customer Relationship Management ist die aktive Pflege und Optimierung der Beziehung zu bestehenden Kunden. 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