{"id":16002,"date":"2008-09-19T14:55:55","date_gmt":"2008-09-19T12:55:55","guid":{"rendered":"https:\/\/www.freelance.de\/blog\/?p=16002"},"modified":"2023-07-17T13:03:47","modified_gmt":"2023-07-17T11:03:47","slug":"was-ist-direktmarketing","status":"publish","type":"post","link":"https:\/\/www.freelance.de\/blog\/was-ist-direktmarketing\/","title":{"rendered":"Was ist Direktmarketing?"},"content":{"rendered":"\n<p>Ebenso bekannt als: <strong>Dialogmarketing<\/strong>, <strong>Direktreaktion <\/strong>von <strong>Push-Marketing<\/strong><\/p>\n\n\n\n<p>Direktmarketing ist eine Form des Marketing, bei der ein Unternehmen in direkten Kontakt mit einzelnen (potenziellen) Kunden kommt. Zum Beispiel per Post (Direct Mail), Telefon (Telemarketing), E-Mail, mobile Plattformen und Coupons. Dies wird auch below the line genannt. Im weiteren Sinne umfasst Direktmarketing auch die Kommunikation durch Werbung in Zeitungen, Zeitschriften, Websites, Suchmaschinen, Radio und Fernsehen.<\/p>\n\n\n\n\n\n<p>Da im Direktmarketing ein direkter Kontakt zum Kunden besteht, wird es auch als Dialogmarketing bezeichnet. Neue M\u00f6glichkeiten, wie die Nutzung von Social Media sorgen daf\u00fcr, dass dieser Dialog w\u00f6rtlich genommen werden kann.<\/p>\n\n\n\n<p>Wie Direktmarketing eingesetzt werden kann, h\u00e4ngt davon ab, inwieweit ein Unternehmen \u00fcber die Mittel verf\u00fcgt, um mit der Zielgruppe in Kontakt zu treten. Direktmarketing zielt darauf ab, Menschen zu ermutigen, Ma\u00dfnahmen zu ergreifen, wie z.B. den Besuch einer Website oder das Anrufen einer Telefonnummer. Aus diesem Grund sind Telefonnummern, Adressen und E-Mail-Adressen sehr wertvoll f\u00fcr das Direktmarketing. Die Verbindung zwischen Direktmarketing-Aktivit\u00e4ten und den Reaktionen der Kunden macht das Ergebnis relativ einfach messbar.<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Direktmarketing ist eine Form des Marketing, bei der ein Unternehmen in direkten Kontakt mit einzelnen (potenziellen) Kunden kommt. Zum Beispiel per Post (Direct Mail), Telefon (Telemarketing), E-Mail, mobile Plattformen und Coupons.<\/p>\n","protected":false},"author":33,"featured_media":27717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[470],"tags":[105,855],"class_list":["post-16002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-know-how","tag-freelancer","tag-info"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Direktmarketing? - freelance.de Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelance.de\/blog\/was-ist-direktmarketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Direktmarketing? - freelance.de Blog\" \/>\n<meta property=\"og:description\" content=\"Direktmarketing ist eine Form des Marketing, bei der ein Unternehmen in direkten Kontakt mit einzelnen (potenziellen) Kunden kommt. 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