{"id":16120,"date":"2008-09-24T17:25:10","date_gmt":"2008-09-24T15:25:10","guid":{"rendered":"https:\/\/www.freelance.de\/blog\/?p=16120"},"modified":"2024-01-30T17:33:36","modified_gmt":"2024-01-30T16:33:36","slug":"was-ist-behavioral-targeting","status":"publish","type":"post","link":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/","title":{"rendered":"Was ist Behavioral Targeting?"},"content":{"rendered":"\n<p>Behavioral Targeting erfasst das Verhalten eines Besuchers, z.B. die von ihm besuchten Seiten. Dazu geh\u00f6rt auch die Verwendung von Tracking-Cookies. Aus diesem Wissen wird dann automatisch der Inhalt der Website an den Besucher angepasst. Oftmals geschieht dies durch Darstellung geeigneter, auf seine Interessen zugeschnittene Bannerwerbung.<\/p>\n\n\n\n<p>Behavioral Targeting wird h\u00e4ufig von Werbenetzwerken eingesetzt, um eine h\u00f6here Klickrate auf die verf\u00fcgbaren Werbefl\u00e4che zu erzielen. Wenn Anzeigen eng mit dem verkn\u00fcpft sind, woran ein Besucher interessiert ist, ist es wahrscheinlicher, dass er auf ein Banner klickt und dann eine Conversion generiert. In der verhaltensorientierten Werbung zahlt der Werbetreibende oft pro Klick oder pro Conversion.&nbsp;<\/p>\n\n\n\n<p>Es wird grunds\u00e4tzlich innerhalb des Behavioral Targetings zwischen On-site Targeting und Network Targeting unterschieden. Beim On-site Targeting wird das Klickverhalten innerhalb einer Website analysiert. Beim Network Targeting hingegen wird das Verhalten eines Besuchers innerhalb eines Netzwerks \u00fcber mehrere Websites hinweg getracked.<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Behavioral Targeting erfasst das Verhalten eines Besuchers, z.B. die von ihm besuchten Seiten. Dazu geh\u00f6rt auch die Verwendung von Tracking-Cookies. Aus diesem Wissen wird dann automatisch der Inhalt der Website an den Besucher angepasst. Oftmals geschieht dies durch Darstellung geeigneter, auf seine Interessen zugeschnittene Bannerwerbung.<\/p>\n","protected":false},"author":33,"featured_media":16125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[851],"tags":[105],"class_list":["post-16120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipps-freelancer","tag-freelancer"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Behavioral Targeting? - freelance.de Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Behavioral Targeting? - freelance.de Blog\" \/>\n<meta property=\"og:description\" content=\"Behavioral Targeting erfasst das Verhalten eines Besuchers, z.B. die von ihm besuchten Seiten. Dazu geh\u00f6rt auch die Verwendung von Tracking-Cookies. Aus diesem Wissen wird dann automatisch der Inhalt der Website an den Besucher angepasst. Oftmals geschieht dies durch Darstellung geeigneter, auf seine Interessen zugeschnittene Bannerwerbung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"freelance.de Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Freelance.de\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-24T15:25:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-30T16:33:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2019\/09\/behavioral-targeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samuel Ohonin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freelanceDE\" \/>\n<meta name=\"twitter:site\" content=\"@freelanceDE\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samuel Ohonin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/\"},\"author\":{\"name\":\"Samuel Ohonin\",\"@id\":\"https:\/\/www.freelance.de\/blog\/#\/schema\/person\/612f40608ce573f9a61162e6be5b825b\"},\"headline\":\"Was ist Behavioral Targeting?\",\"datePublished\":\"2008-09-24T15:25:10+00:00\",\"dateModified\":\"2024-01-30T16:33:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/\"},\"wordCount\":155,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2019\/09\/behavioral-targeting.jpg\",\"keywords\":[\"Freelancer\"],\"articleSection\":[\"Tipps f\u00fcr Freelancer\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/\",\"url\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/\",\"name\":\"Was ist Behavioral Targeting? - freelance.de Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2019\/09\/behavioral-targeting.jpg\",\"datePublished\":\"2008-09-24T15:25:10+00:00\",\"dateModified\":\"2024-01-30T16:33:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#primaryimage\",\"url\":\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2019\/09\/behavioral-targeting.jpg\",\"contentUrl\":\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2019\/09\/behavioral-targeting.jpg\",\"width\":640,\"height\":360,\"caption\":\"was ist behavioral targeting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.freelance.de\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Was ist Behavioral Targeting?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.freelance.de\/blog\/#website\",\"url\":\"https:\/\/www.freelance.de\/blog\/\",\"name\":\"freelance.de Blog\",\"description\":\"Alles zum Thema Freelancing\",\"publisher\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.freelance.de\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.freelance.de\/blog\/#organization\",\"name\":\"freelance.de\",\"alternateName\":\"freelance.de\",\"url\":\"https:\/\/www.freelance.de\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.freelance.de\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2023\/03\/230315_freelance-de_BLOGLOGO.png\",\"contentUrl\":\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2023\/03\/230315_freelance-de_BLOGLOGO.png\",\"width\":1746,\"height\":411,\"caption\":\"freelance.de\"},\"image\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/Freelance.de\",\"https:\/\/x.com\/freelanceDE\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.freelance.de\/blog\/#\/schema\/person\/612f40608ce573f9a61162e6be5b825b\",\"name\":\"Samuel Ohonin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.freelance.de\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2021\/06\/icon_avatar-120x120.png\",\"contentUrl\":\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2021\/06\/icon_avatar-120x120.png\",\"caption\":\"Samuel Ohonin\"},\"description\":\"Dualer Student im Bereich Marketing Management mit gro\u00dfer Leidenschaft f\u00fcr SEO.\",\"url\":\"https:\/\/www.freelance.de\/blog\/author\/samuel\/\"},false]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Was ist Behavioral Targeting? - freelance.de Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/","og_locale":"de_DE","og_type":"article","og_title":"Was ist Behavioral Targeting? - freelance.de Blog","og_description":"Behavioral Targeting erfasst das Verhalten eines Besuchers, z.B. die von ihm besuchten Seiten. Dazu geh\u00f6rt auch die Verwendung von Tracking-Cookies. Aus diesem Wissen wird dann automatisch der Inhalt der Website an den Besucher angepasst. Oftmals geschieht dies durch Darstellung geeigneter, auf seine Interessen zugeschnittene Bannerwerbung.","og_url":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/","og_site_name":"freelance.de Blog","article_publisher":"http:\/\/www.facebook.com\/Freelance.de","article_published_time":"2008-09-24T15:25:10+00:00","article_modified_time":"2024-01-30T16:33:36+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2019\/09\/behavioral-targeting.jpg","type":"image\/jpeg"}],"author":"Samuel Ohonin","twitter_card":"summary_large_image","twitter_creator":"@freelanceDE","twitter_site":"@freelanceDE","twitter_misc":{"Verfasst von":"Samuel Ohonin","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#article","isPartOf":{"@id":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/"},"author":{"name":"Samuel Ohonin","@id":"https:\/\/www.freelance.de\/blog\/#\/schema\/person\/612f40608ce573f9a61162e6be5b825b"},"headline":"Was ist Behavioral Targeting?","datePublished":"2008-09-24T15:25:10+00:00","dateModified":"2024-01-30T16:33:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/"},"wordCount":155,"commentCount":0,"publisher":{"@id":"https:\/\/www.freelance.de\/blog\/#organization"},"image":{"@id":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2019\/09\/behavioral-targeting.jpg","keywords":["Freelancer"],"articleSection":["Tipps f\u00fcr Freelancer"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/","url":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/","name":"Was ist Behavioral Targeting? - freelance.de Blog","isPartOf":{"@id":"https:\/\/www.freelance.de\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#primaryimage"},"image":{"@id":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2019\/09\/behavioral-targeting.jpg","datePublished":"2008-09-24T15:25:10+00:00","dateModified":"2024-01-30T16:33:36+00:00","breadcrumb":{"@id":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#primaryimage","url":"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2019\/09\/behavioral-targeting.jpg","contentUrl":"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2019\/09\/behavioral-targeting.jpg","width":640,"height":360,"caption":"was ist behavioral targeting"},{"@type":"BreadcrumbList","@id":"https:\/\/www.freelance.de\/blog\/was-ist-behavioral-targeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freelance.de\/blog\/"},{"@type":"ListItem","position":2,"name":"Was ist Behavioral Targeting?"}]},{"@type":"WebSite","@id":"https:\/\/www.freelance.de\/blog\/#website","url":"https:\/\/www.freelance.de\/blog\/","name":"freelance.de Blog","description":"Alles zum Thema Freelancing","publisher":{"@id":"https:\/\/www.freelance.de\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freelance.de\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.freelance.de\/blog\/#organization","name":"freelance.de","alternateName":"freelance.de","url":"https:\/\/www.freelance.de\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.freelance.de\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2023\/03\/230315_freelance-de_BLOGLOGO.png","contentUrl":"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2023\/03\/230315_freelance-de_BLOGLOGO.png","width":1746,"height":411,"caption":"freelance.de"},"image":{"@id":"https:\/\/www.freelance.de\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/Freelance.de","https:\/\/x.com\/freelanceDE"]},{"@type":"Person","@id":"https:\/\/www.freelance.de\/blog\/#\/schema\/person\/612f40608ce573f9a61162e6be5b825b","name":"Samuel Ohonin","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.freelance.de\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2021\/06\/icon_avatar-120x120.png","contentUrl":"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2021\/06\/icon_avatar-120x120.png","caption":"Samuel Ohonin"},"description":"Dualer Student im Bereich Marketing Management mit gro\u00dfer Leidenschaft f\u00fcr SEO.","url":"https:\/\/www.freelance.de\/blog\/author\/samuel\/"},false]}},"_links":{"self":[{"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/posts\/16120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/comments?post=16120"}],"version-history":[{"count":12,"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/posts\/16120\/revisions"}],"predecessor-version":[{"id":31292,"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/posts\/16120\/revisions\/31292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/media\/16125"}],"wp:attachment":[{"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/media?parent=16120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/categories?post=16120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelance.de\/blog\/wp-json\/wp\/v2\/tags?post=16120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}