{"id":17026,"date":"2008-11-15T15:10:38","date_gmt":"2008-11-15T14:10:38","guid":{"rendered":"https:\/\/www.freelance.de\/blog\/?p=17026"},"modified":"2024-01-30T17:14:17","modified_gmt":"2024-01-30T16:14:17","slug":"was-ist-dsp","status":"publish","type":"post","link":"https:\/\/www.freelance.de\/blog\/was-ist-dsp\/","title":{"rendered":"Was ist eine Demand Side Platform (DSP)?"},"content":{"rendered":"\n<p>Eine Demand-Side Plattform (DSP) ist eine Online-Plattform, auf der Online Werbekampagnen verwaltet und durch programmatische Werbung gekauft werden. Ein DSP bietet die M\u00f6glichkeit, Online-Werbekampagnen &#8211; einschlie\u00dflich Mobile, Search und Vdeo &#8211; zentral zu verwalten, zu optimieren und zu verkaufen.<\/p>\n\n\n\n<p>\u00dcber den DSP legt der Werbetreibende die Bedingungen f\u00fcr die Entscheidung fest, wem und wann seine Kommunikationskampagne gezeigt wird. Dies geschieht auf der Grundlage von Daten \u00fcber den Nutzer, die \u00fcber Cookies verf\u00fcgbar sind.<\/p>\n\n\n\n<p>DSPs erm\u00f6glichen die gleichzeitige Verwaltung von mehreren Anzeigen \u00fcber verschiedene Echtzeit-Biddingnetzwerke hinweg. Dar\u00fcber hinaus k\u00f6nnen DSPs genutzt werden um programmatische Werbung zu schalten.<\/p>\n\n\n\n<p><\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Eine Demand-Side Plattform (DSP) ist eine Online-Plattform, auf der Online Werbekampagnen verwaltet und durch programmatische Werbung gekauft werden. Ein DSP bietet die M\u00f6glichkeit, Online-Werbekampagnen &#8211; einschlie\u00dflich Mobile, Search und Vdeo &#8211; zentral zu verwalten, zu optimieren und zu verkaufen.<\/p>\n","protected":false},"author":33,"featured_media":17027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[551],"tags":[105],"class_list":["post-17026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiki","tag-freelancer"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist eine Demand Side Platform (DSP)? - freelance.de Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelance.de\/blog\/was-ist-dsp\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist eine Demand Side Platform (DSP)? - freelance.de Blog\" \/>\n<meta property=\"og:description\" content=\"Eine Demand-Side Plattform (DSP) ist eine Online-Plattform, auf der Online Werbekampagnen verwaltet und durch programmatische Werbung gekauft werden. 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