{"id":17162,"date":"2008-11-27T14:59:35","date_gmt":"2008-11-27T13:59:35","guid":{"rendered":"https:\/\/www.freelance.de\/blog\/?p=17162"},"modified":"2023-07-17T13:03:42","modified_gmt":"2023-07-17T11:03:42","slug":"was-ist-ams","status":"publish","type":"post","link":"https:\/\/www.freelance.de\/blog\/was-ist-ams\/","title":{"rendered":"Was ist Amazon Marketing Services (AMS)?"},"content":{"rendered":"\n<p>Amazon hat verschiedene Formen der internen Werbung, auch bekannt als Amazon Marketing Services. Welchen Service man benutzt, h\u00e4ngt stark vom Produkt und der Zielgruppe ab. Durch die Wahl der richtigen Form kann sichergestellt werden, dass sich ihre Produkte besser vermarkten lassen. Die beliebtesten Werbeprodukte sind Sponsored Products, Headline Search Ads und Product Display Ads.&nbsp;<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Was genau sind die Amazon Marketing Services?<\/h2>\n\n\n\n<p>Das Sponsored Products Format gibt Ihnen die M\u00f6glichkeit, Ihre Produkte zwischen und neben den Suchergebnissen bei Amazon hervorzuheben. Mit Keyword- Targeting kann bestimmt werden, f\u00fcr welche Suchbegriffe sein Produkt erscheinen soll. Mit Headline Search Ads k\u00f6nnen Werbeanzeigen oberhalb der Suchergebnisse erscheinen. Somit f\u00e4llt ihr Produkt noch besser auf. Product Display Ads bietet die M\u00f6glichkeit, Anzeigen in Bezug auf Interessen, Produktkategorien und E-Mails zu schalten. Werbung auf Amazon kann zu mehr Verk\u00e4ufen f\u00fchren. Es muss jedoch \u00fcberpr\u00fcft werden, ob es wirtschaftlich rentabel ist, da die Margen einbezogen werden m\u00fcssen. Wenn das Schalten von Werbeanzeigen wirtschaftlich nicht rentabel ist, dann k\u00f6nnen Produkte aber f\u00fcr die organische Auffindbarkeit optimiert werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie hoch sind die Kosten f\u00fcr die Amazon Marketing Services?<\/h2>\n\n\n\n<p>Alle Amazon Marketing Services arbeiten mit dem Cos Per Click (CPC)- Modell. Das bedeutet, dass Sie f\u00fcr Ihre Anzeigen nur bezahlen, wenn potenzielle Kunden auf Ihre Anzeige klicken. Sie k\u00f6nnen auch in Limit f\u00fcr Ihr Werbebudget festlegen, sodass das vorgegebene Budget nicht \u00fcberschritten wird.<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon hat verschiedene Formen der internen Werbung, auch bekannt als Amazon Marketing Services. Welchen Service man benutzt, h\u00e4ngt stark vom Produkt und der Zielgruppe ab. Durch die Wahl der richtigen Form kann sichergestellt werden, dass sich ihre Produkte besser vermarkten lassen. Die beliebtesten Werbeprodukte sind Sponsored Products, Headline Search Ads und Product Display Ads.<\/p>\n","protected":false},"author":33,"featured_media":27717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[470],"tags":[105,855],"class_list":["post-17162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-know-how","tag-freelancer","tag-info"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Amazon Marketing Services (AMS)? - freelance.de Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelance.de\/blog\/was-ist-ams\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Amazon Marketing Services (AMS)? - freelance.de Blog\" \/>\n<meta property=\"og:description\" content=\"Amazon hat verschiedene Formen der internen Werbung, auch bekannt als Amazon Marketing Services. Welchen Service man benutzt, h\u00e4ngt stark vom Produkt und der Zielgruppe ab. Durch die Wahl der richtigen Form kann sichergestellt werden, dass sich ihre Produkte besser vermarkten lassen. Die beliebtesten Werbeprodukte sind Sponsored Products, Headline Search Ads und Product Display Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelance.de\/blog\/was-ist-ams\/\" \/>\n<meta property=\"og:site_name\" content=\"freelance.de Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Freelance.de\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-27T13:59:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T11:03:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-17.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Samuel Ohonin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freelanceDE\" \/>\n<meta name=\"twitter:site\" content=\"@freelanceDE\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samuel Ohonin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-ams\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-ams\/\"},\"author\":{\"name\":\"Samuel Ohonin\",\"@id\":\"https:\/\/www.freelance.de\/blog\/#\/schema\/person\/612f40608ce573f9a61162e6be5b825b\"},\"headline\":\"Was ist Amazon Marketing Services (AMS)?\",\"datePublished\":\"2008-11-27T13:59:35+00:00\",\"dateModified\":\"2023-07-17T11:03:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-ams\/\"},\"wordCount\":246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-ams\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelance.de\/blog\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-17.png\",\"keywords\":[\"Freelancer\",\"Info\"],\"articleSection\":[\"Business Know-How\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.freelance.de\/blog\/was-ist-ams\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.freelance.de\/blog\/was-ist-ams\/\",\"url\":\"https:\/\/www.freelance.de\/blog\/was-ist-ams\/\",\"name\":\"Was ist Amazon Marketing Services (AMS)? 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