Brand & Marketing Expert

Als Marketingspezialist, habe ich zusammen mit den kreativen und strategischen Teams von Landor Associates, Peter Schmidt Group, Whybrand und Jung von Matt für renommierten Kunden wie Sennheiser, G-STAR, Henkel, GoreTex® und Lufthansa gearbeitet

• Business Development
• Design Thinking
• Kundenanalyse
• Markenmanagement
• Marketing (allg.)
• Markteintrittsstrategien
• SAAS
• Strategisches Marketing
• Teamentwicklung
• Werbekonzeption

Driven to create fabulous brands, developing brand strategies for leading global brands. Strengthening them with creative brand concepts as well as implementing global change projects.

Over the years I was fortunate to work on global and local mandates, creating meaningful impact for clients from a variety of sectors, including the pharmaceutical, financial services, media, engineering, retail and automotive & aviation industry. Just to mention a few; Bosch, Lufthansa, DZ BANK, GoreTex®, Roche.

Substantial experience in Marketing, Strategic Planning and Branding with a strong focus on transforming strategy into palpable creative customer- centric communication. Over the past fifteen years, I have been steering complex brand- oriented marketing processes for international companies such as: Sennheiser, Hugo Boss, CKW, COOP, MainFirst Bank, ETHENEA, Colin&Cie Investors, DZ BANK, Deutsche Familien Versicherung, Weleda and Zeppelin.