Data Analyse - CX/UX - Verhalten Design - Trainer - Projektleiter

5/2019 – 10/2022

Conducted in-depth research on competitors and implemented UX analytics using Hotjar

Successfully convinced SMEs to prioritize customer-focused copy, resulting in increased conversions andcustomer satisfaction.

Developed a robust strategy for lead magnets and email campaigns, resulting in an improved lead generation system.

Collaborated with UI designers to ensure consistency between text and design, resulting in a cohesive anduser-friendly website.

User Experience (UX), Google Analytics, Design Thinking, Kundenberatung, Strategisches Marketing

8/2015 – 11/2020

Facilitated both individual and small group sessions, focusing on improving confidence in writing and speaking.

Provided 4000+ hours of Business English coaching to diverse clients, including private individuals and corporate and government entities.

Training - Coaching-Kompetenzen, Training - Gesprächsverhalten, Training - Wahrnehmung / Körpersprache

4/2006 – 10/2006

combined original socio-economic research with performance data to set
site-specific attendance and fee targets for state-run daycares

Data Science, Business Intelligence (BI), Datenanalyse, Lineare Regression, Logistische Regression, MS Excel, Analyse der Markt- / Wettbewerbsposition

5/2005 – 12/2022

Produced high-quality long-form content for B2B audiences in the Tech, SaaS, banking, and health sectors.

Advised on the creation of engaging content topics, pacing, and repurposing strategies to increase audience engagement.

Conducted comprehensive research to make sure the text was built on primary sources

Industries: Fintech, Healthcare, Banking, Personal finance, Insurance, Mortgages, Construction, Cyber Security

Confluence (Atlassian), Content Management, Content Marketing, Design (allg.), SAAS