freiberufler Online Marketing - Data Science auf freelance.de

Online Marketing - Data Science

offline
  • 50€/Stunde
  • 12435 Berlin
  • auf Anfrage
  • es  |  de  |  en
  • 17.02.2022

Kurzvorstellung

Online Marketing, SEA, Analytics, Data Science.
- Identification of best practices and unexplored potentials.
- Defining common goals and a long-term vision.
- Decision making strictly based on analytical results.
- Conception and management

Qualifikationen

  • Analyse der Markt- / Wettbewerbsposition
  • Content Marketing
  • Data Mining
  • Data Science
  • Datenanalyse
  • Direkt Marketing
  • E-Mail Marketing
  • Google Adwords
  • Google Analytics
  • Google Tag Manager
  • Marketing (allg.)
  • Online Marketing (allg.)
  • Personalmarketing
  • Strategisches Marketing
  • Tableau

Projekt‐ & Berufserfahrung

Head of Marketing
Kundenname anonymisiert, Remote
9/2020 – offen (3 Jahre, 9 Monate)
IT & Entwicklung
Tätigkeitszeitraum

9/2020 – offen

Tätigkeitsbeschreibung

- Leading the marketing team
- Data mining and examination
- Independent creation and optimization of SEA campaigns (Adwords, LinkedIn, Xing,
Twitter
- HubSpot administration
- Creation and management of social network campaigns (Facebook, Xing, Linkedin)
- Data Science based Segmentation and Budget Allocation with Python
- Conception and management of worldwide marketing campaigns on the SAP portal
- Complete responsibility of the budget for the PPC and CPM areas
- Real-time monitoring and optimization of campaigns - i.a. Bid Management, Cost
Control, and Budget Allocation
- Weekly performance reports

Eingesetzte Qualifikationen

Analyse der Markt- / Wettbewerbsposition, Google Analytics, Online Marketing (allg.)

Head of Marketing (Festanstellung)
4scotty, Berlin
1/2018 – offen (6 Jahre, 5 Monate)
IT & Entwicklung
Tätigkeitszeitraum

1/2018 – offen

Tätigkeitsbeschreibung

-Leading the marketing team.
-Programmatic Advertising.
-Data Science based Segmentation and Budget Allocation with Python and R.
-Conception and management of marketing cross-channel strategies in Europe.
-Further development and optimization of campaign management processes (standards, benchmarks, best practices).
-Complete responsibility for the PPC and CPM area.
-Real-time monitoring and optimization of campaigns - i.a. Bid Management, Cost Control, and Budget Allocation.
-Conception and setting up of Search Advertising campaigns using the respective planning and optimization tools.
-Independent creation and optimization of SEA campaigns (Adwords, Bing, LinkedIn, Xing, Quora, Reddit).
-Creation and management of social network campaigns (Facebook, Xing, Linkedin, Quora, Reddit).
-Conception and realization of offline marketing campaigns.
-Weekly performance reports.

Eingesetzte Qualifikationen

Data Science, Datenanalyse, Personalmarketing, Content Marketing, Direkt Marketing, E-Mail Marketing, Marketing (allg.), Online Marketing (allg.)

Zertifikate

Data Science - Beuth University for Applied Science Berlin
2020

Ausbildung

Publizistik
Magister
2005
Mainz

Über mich

Data Science studies at the Beuth University for Applied Sciences in Berlin complement my Marketing expertise. My big desire is to develop and execute marketing campaigns guided by data science strategies. My on-the-job experience has afforded me a well-rounded skill set, including the Adwords Professional certificate and high leadership skills.

During all the last years I have also gained important experience in the following areas:
- Identification of best practices and unexplored potentials.
- Defining common goals and a long-term vision.
- Decision making strictly based on analytical results.
- Conception and management of cross-channel strategies.

Weitere Kenntnisse

- Online Marketing
- Data Science

Persönliche Daten

Sprache
  • Deutsch (Fließend)
  • Englisch (Fließend)
  • Spanisch (Muttersprache)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
Home-Office
unbedingt
Profilaufrufe
1331
Alter
49
Berufserfahrung
16 Jahre und 4 Monate (seit 01/2008)
Projektleitung
7 Jahre

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