Innovation Advisor

11/2017 – 9/2020

- Mentoring high-growth startups

AMCES is the Spanish Association of Mentors and Consultants that promotes the activity of mentoring using international standards based on best practices and manages an accredited network of Mentors collaborating with Spanish entrepreneurs to promote the development of talent and innovation in the creation and growth of business projects. AMCES is the Spanish representative of EMCC (European Mentoring & Coaching Council)

Business Model Innovation, Lean Startup

9/2017 – offen

- Leading strategic projects
- Marketing strategy planning
- Proposing new tools, ways of working and technologies to be more competitive tomorrow.
- Co-lead a project to implement a new post-booking journey
- Implement more data-driven decision making

B. C. - Head of Marketing and eCommerce @Condor Flugdienst GmbH:

F. supports Condor with leading strategic projects as well as marketing strategy planning. He always provides a hands-on approach, clear roadmaps and continuously challenges the business not only to strengthen and extend today’s business but also harness new tools and technologies to be more competitive tomorrow. He regularly proposes new ways of working to optimise our marketing efforts and to get to more data-driven decision making. His strong entrepreneurial mindset, marketing expertise and know-how of new technologies provide a fresh breeze and new perspectives to the business.

Marketing (allg.), Prozessberatung

4/2017 – 3/2018

Global tourism innovation programme in collaboration with Telefónica to develop startups in the travel vertical.

- Set up a travel incubator for Telefonica Open Future.
- Defined methodologies, processes, and tools to run the incubator.
- Led staffing and marketing for the new initiative.

Agile Entwicklung, Business Model Innovation, Innovationsmanagement, Lean Startup, Online Marketing (allg.)

10/2016 – 6/2019

ESERP is a prestigious private business school with over thirty years of demonstrated experience with centres in Madrid, Barcelona, and Palma de Mallorca.

- Mentoring student groups in developing a new venture (Business Model CANVAS, Action Plan, Financial Plan, Marketing Plan, Executive Summary and Final Presentation).
- Lecturer for travel distribution, digital marketing, neuromarketing and marketing for service industries

Business Model Innovation, Lean Startup, Marketing (allg.)

7/2016 – 2/2018

bookingsXL was a one-stop shop for innovative hotel online marketing strategies and travel technology with the aim of generating more direct bookings for individual hotels and small hotel chains.

- Business development and key accounts
- Increased conversion rates by up to 30% for several hotel clients.
- Improved occupancy rates through last-minute marketing activities.
- Lowered the percentage of online travel agency (OTA) bookings by up to 8% for several hotel clients.
- Reduced the average acquisition cost from 17% to 12% in three months for a small hotel chain.

Online Marketing (allg.), Tourismusmanagement

9/2014 – 12/2018

jobMapp was a technology startup in Spain - a mobile, real-time, location based marketplace for local service providers such as plumbers, electricians, cleaning services etc.

- Scaled the award-winning startup business to 60,000 users in Spain and Mexico.
- Received the Seal of Excellence from the European Commission.
- Became a finalist of the European Satellite Navigation Competition of the European Union.
- Selected as a finalist in the Premios Emprendedor XXI​ for a project completed for the Spanish bank, La Caixa.
- Won the 2014 Prize for Young Entrepreneurs (Premi Joves Emprenedors) competition on the Balearic Islands.

Agile Entwicklung, Business Model Innovation, Lean Startup, Online Marketing (allg.)

1/2012 – 7/2015

- Set up of the post-booking newsletter system for Condor airlines.
- Managed search engine marketing (SEM) campaigns for six countries.
- Spearheaded constant improvement of results of the Spanish and Portuguese websites.
- Managed five marketing offices and marketing activities in Latin America together with the Head of Sales and Marketing.
- Managed On- and Offline campaigns for Spain & Latin America
- Managed press agency for Spain & Latin America

Marketing (allg.), Pressearbeit

1/2008 – 1/2012

- Spearheaded the TUI Marathon, which was named as the Best Sport Event in Spain by Eventoplus in 2011.
- Grew the marathon from 4,500 runners to almost 10,000 in four years.
- Secured 20+ sponsorships from brands such as Hard Rock and Coca-Cola for the newly created Balearic Crossover Golf Club.
- Managed logistics and activities for 4,000 travelers in two months (500 people, back-to-back, every week).
- Created a website to personalize sport travel packages, showing contracted hotels in Mallorca based on the selection of sports facilities in a certain area.

Event Marketing / Event management, Marketing (allg.), Online Marketing (allg.)