Product Owner | eCommerce, Life Sciences, Mobile Apps

6/2022 – 9/2022

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Product Owner, E-Commerce, Jira, Produktmanagement, Salesforce, SCRUM

10/2021 – 6/2022

I had the opportunity to contract with AstraZeneca's affiliate in Germany, a British-Swedish pharmaceutical company focused on the R&D of medicines across various therapeutic areas.

• Led the migration and integration of an existing CRM solution into the corporate's in-house VEEVA system based on Salesforce
• Handled project planning, risk mitigation, and stakeholder management up to the C-level
• Migrated 400+ accounts in a phased approach with no downtime; on schedule and budget despite complex stakeholder landscape and limited team availability

Salesforce, SCRUM, Jira, Projektmanagement

8/2021 – 9/2021

AstraZeneca is exploring various digital health initiatives to innovate decentralized clinical trials and virtual healthcare. My assignment related to a digital companion app created by AZ in collaboration with an external partner. I improved agile processes to increase transparency between the partners and create alignment using Scrum and mediation methods.

Agile Entwicklung, SCRUM, Change Management, Produktmanagement

7/2021 – 6/2022

s.Oliver Group is a German fashion company that sells apparel and shoes predominantly in Europe under its brands s.Oliver, Liebeskind Berlin, and comma. I joined the eCommerce department as an interim Product Owner and Agile Coach for their B2C webshops. Their landscape consists of three webshops, one for each brand, running on Salesforce.

• Managing product team of 20 people (Frontend, Backend, UI/ UX) to maximize value delivery
• Coaching team and optimizing processes/ tool setup (Jira) to expedite Time2Market
• Improving transparency and alignment on strategy and roadmap to improve product delivery
• Extensive stakeholder management throughout brands, regions, and functions

E-Commerce, Salesforce, Agile Entwicklung, SCRUM, Jira, Produktmanagement

8/2020 – 4/2021

I joined the Global Digital Office of Sandoz, a Novartis division, to coordinate a global customer engagement platform project. Pharmaceutical companies are facing challenges to interact with customers during COVID-19 and an ever-evolving regulatory framework. My objectives were to deliver the project setup (charter, deliverables, team), develop an MVP of the product, and provide a defendable business case to leadership.

Through close collaboration with stakeholders, I completed the project setup in 2 weeks. I assembled and supervised a cross-functional remote team of 12 people (development, user experience, design, analytics) from vendors and internally to get started on execution. As the organization has limited exposure to agile but a mandate to do so, I coached the team on agile product development and implemented Scrum. I defined the product strategy, roadmap, and metrics that informed the product backlog to maximize value delivery. Due to the fast-paced environment and new learnings, we adapted it continuously throughout the project.

The delivery of a successfully defended business and benefits case completed my assignment and allowed budget release.

Agile Entwicklung, Jira, Produktmanagement, Projektmanagement

9/2019 – 6/2020

I joined Heineken's Austrian affiliate to strengthen its digital sales channel to double its revenue. Initially, I analyzed the status quo of the existing eCommerce solution by identifying barriers to customer adoption via a data-driven analysis. The analysis included qualitative elements (sales data, feature usage, adoption funnels) and qualitative elements with customers (30 interviews, 30 observations). I created 4 customer persona prototypes to visualize pains and gains. These learnings formed the baseline to develop a growth plan and to fuel the product roadmap and backlog.

I hired and spearheaded a product team (1 design, 2 developers) to create a minimalistic but efficient mobile app for the eCommerce platform that met customer needs. Customers awarded the app with 4,8+ stars on iOS and Android. User retention increased by 3x to 4x. It also enabled substantial growth in revenue beyond the objective and saved resources to postpone the replacement of the eCommerce solution.

E-Commerce, Agile Entwicklung, SCRUM, User Research, Produktmanagement

8/2018 – 9/2019

Global Commerce Innovation at Heineken delivers new (digital) ventures and business models with a global reach. As a contractor and entrepreneur, I developed direct-to-consumer business models, experimented quickly using hypotheses testing, and pivoted or scaled in the leanest possible way. To execute these concepts, I led the product vision process, hired and managed the team (product, marketing, operations). We delivered the best-performing prototypes in an internal competition of 5 countries. We then scaled from prototype to startup and achieved an NPS of 74, exceeding industry benchmarks by 2x. The startup then continued under the management of the local market.

E-Commerce, Agile Entwicklung, Produktmanagement, Projektmanagement

6/2015 – 8/2018

I enabled the Austrian affiliate to go digital by defining and executing the local digital strategy. Objective: leverage digital for all customer-facing departments (e. g. marketing, sales, communications, medical) to improve efficiency and increase customer touchpoints.

Roche primarily interacts with its stakeholders via traditional channels (F2F and phone). During my time with Roche, I drove a change process within the affiliate to leverage digital interactions based on stakeholder needs. My work included leading digital strategy, governance, technology, and innovation. I created strategic partnerships, facilitated experimentation, and advocated agile methodologies.

Salesforce, Change Management, Projektmanagement, Produktmanagement