Marketing Professional

4/2022 – 10/2023

- Konzepterstellung für den Launch eines neuen Produkts im Bereich Nahrungsergänzungsmittel.
- Kampagnenmanagement und Agenturbetreuung
- Vermittlung von Experten in den Bereichen Data Warehouse, Datenvisualisierung, Marketingautomation, Google Ads

Datenanalyse, Marketing (allg.)

4/2022 – offen

Aufbau der Marketingkanäle und Skalierung der Kundenakquise. Innerhalb von 12 Monaten wurden mehr als 10.000 Kunden akquiriert zu einem sehr effizienten CPA.

Marketing (allg.)

7/2021 – 9/2021

This was a multistage project. In the first phase, we conducted a data analysis including calculation of the customer lifetime value, as well as a technical SEO audit for all three webshops.

In the second phase, we conducted audits of the Google Ads accounts and did detailed user research to create customer profiles.

Finally, in the third phase, we did a holistic marketing analysis including a review of all marketing activities, and laid out a multi-step plan to scale the business.

Marketing- / Vertriebsanalyse, Marktforschung / -analyse, SEO / SEM, Strategisches Marketing

6/2021 – 1/2022

For this innovative customer acquisition platform, I developed a multi-stage growth strategy involving an SEO audit, popunder advertising, and newsletter marketing. Within a short time, I managed to scale the customer acquisition by a factor of 3 while lowering customer acquisition costs.

E-Mail Marketing, Marketing (allg.), Online Marketing (allg.), SEO / SEM

7/2019 – 2/2021

As VP I was preparing Tractive, the global leader in GPS tracking for pets, for the next stage in its evolution by building a cross-functional team capable of efficiently scaling the European market. Unifying the C-suite behind the most important “C,” the customer, as well as elevating my employees from managers to growth hackers were among my core mantras and I drove those with passion and relentlessness.

Online Marketing (allg.), Operatives Marketing, Social Media Marketing, Strategisches Marketing

11/2016 – 6/2019

As Head of Marketing establishing the brand Ancestry as well as scaling the business were my main priorities. In the first year I was able to grow the user base through channel optimization and adjusting the subscription strategy. As a result, Germany quickly emerged as the most dynamic and promising expansion market.

Budgetierung, Klassisches Marketing, Marketing (allg.)

4/2011 – 11/2016

The strategic positioning of bet-at-home.com in a heavily competitive European market was my key priority. Particular focus was put on Germany where my team was celebrating numerous milestones such as the first jersey sponsoring of a betting company in the German Bundesliga to date. I also take great pride in the success of our big brand campaigns which not only strengthened the company’s position in the market but also clearly differentiated the brand bet-at-home.com from its competition.

Klassisches Marketing, Marketing (allg.), Online Marketing (allg.), Strategisches Marketing