Brand Strategist // Omni-Channel-Marketing // Brand Communication Specialist

10/2023 – 11/2023

Entwicklung eines Markenkerns für die Inlfuencer Agenture
Definition der Corporate Culture von NOHYPE

Markenmanagement

9/2023 – 12/2023

Projektmanager für die Sale-Kampagnen (stationär)
Kampagnenplanung und Steuerung
Kommunikationsplanung

Kommunikation (allg.), Projektdurchführung

7/2023 – 9/2023

Brand Communication Projects
Social Media and Content Strategy development

Kommunikation (allg.)

6/2023 – 6/2023

Create a communication concept and strategy for their new social cause apporach
Development of campaign concept, messaging, and marketing execution

Kommunikations-Konzepte, Kommunikationsstrategie, Markenmanagement

6/2023 – offen

Social Media Management (Facebook)
Content Development
Paid Social Media

Content Management

4/2023 – 4/2023

Compiling a workshop for the Brand Communication Team
How To Built Brand Communities from strategy to execution
Introduction to Influencer Marketing and Performance Marketing

Kommunikationsstrategie, Markenmanagement, Workshop - Kundenorientierung

11/2022 – 4/2023

Campaign Management and Projectmanagement for the communication campaigns (inlc. inlfuencer marketing)

Kommunikation (allg.), Projektmanagement

6/2022 – 7/2022

Entwicklung und Markenaufbau (Mission, Vision, etc.)
Durchführung eines Brand-Workshops
Erarbeitung einer einheitlichen Kommunikationspyramide
Zusammenarbeit mit Designern and Corporate Identity

Analyse der Markt- / Wettbewerbsposition, Markenmanagement, Marktforschung / -analyse

4/2022 – 7/2022

Vorlesungen im Bereich Sustainability für den internationalen Master an der ISM
Nachhaltigkeit in der Kommunikation und im Marketing

Marketing (allg.)

2/2022 – 3/2022

Brand Workshop and Brand Development of a new Fragrance prestige brand.
Brand positioning, development of Brand Heart (Mission, Vision, Values, etc.)
Target group definition
Development of Brand Communication
Development of Go-To-Market Strategy for the Launch of the brand

Marketing- / Vertriebsanalyse, Markteintrittsstrategien, Marktpotenzialanalyse, Kommunikationsstrategie

3/2021 – 6/2022

Leading the Marketing and Brand Comunication Team including social media, content marketing, influencer relations, event management and brand communications.

Creative direction, Kommunikationsstrategie, Markenmanagement, Marketing (allg.), Marktstrategien umweltgerechte Produkte, Public Relations

10/2018 – 2/2021

Lead the annual planning and execution of 360° brand campaigns: media budget allocation and management for various brands
Development and implementation of marketing strategies according to the global brand vision, marketing priorities and specific requirements for the German market
Define omni-channel brand awareness initiatives and drive the conception and production in close collaboration with our Creative team
Development of marketing strategies for key consumer shopping moments to drive brand awareness, grow consumer database and increase sales
Growth and management of digital channels and CRM; driving brand awareness, traffic, and conversion to eCommerce
Planning and briefing of content productions with agencies and partners
Analysis of campaign success, optimization (A/B-Tests) and implementation of key learnings including KPI definition
Management of external agencies as well as interface function to the eCommerce, product, and trade marketing team
Leading the consumer engagement marketing team

Handelsmarketing, Mediaplanung, Online Marketing (allg.), Print Marketing, Social Media Marketing

4/2017 – 9/2018

Responsible for the annual planning and implementation of brand awareness campaigns (B2C); incl. budget planning
Development of local social media channels; development of content strategies to increase brand awareness and drive conversion
Development of PR and influencer campaigns; management of content production for campaigns and organization of events (B2B and B2C)
Maintenance and development of press contacts; organization of press roundtables
Analysis of campaign success, optimization and implementation of key learnings including KPI definition
Control of external agencies and interface function to the eCommerce, product and trade

Social Media Redaktion, Kommunikationsstrategie, Public Relations, Markenmanagement, Social Media Marketing