Freelance Marketing & Projektmanager

7/2021 – 7/2022

Pflege des Content Management Systems
SEO-Texte
Produktbeschreibungen
Recherche zu relevanten Themen-Trends

Content Management, Content Marketing, Journalismus, SEO / SEM

8/2017 – 6/2021

> Strategic analysis and implementation of a D2C brand strategy
> Omni-channel distribution of brand and product communication
> Conceptual content creation for web, social, display, SEA & CRM activations
> Interface management between product development, e-commerce, content and brand creation to create integrated communication concepts
> Project Owner: pinqponq pop-up store (dec. 18 - feb. 19)

Content Management, Content Marketing, Creative direction, CRM (Customer Relationship Management), E-Commerce, Einzelhandel (Retail), Shopify (allg.)

2/2017 – 2/2020

> Creating SEO-optimized content for the BleckmannSchulze (Partner-)Blogs on various topics, On-site & ranking
> Supporting communication planning

Content Management, Redaktion (allg.), SEO / SEM, Social Media Redaktion, WordPress

2/2017 – 2/2019

> Organization of the registration process for the participants
> Manage communication between workshop hosts and participants
> On-site workshop support

Kommunikation (allg.), Projektdurchführung, Unternehmensberatung

8/2015 – 2/2017

> Brand Ambassador for the loyalty program "EDITED Insider"
> Research of current trends and events in the region of North Rhine-Westphalia
> Planning and execution of brand appearances on events

CRM (Customer Relationship Management), Einzelhandel (Retail), Event Marketing / Event management

1/2015 – 2/2017

> Regular sales support to key accounts, field customers and associations with a focus on running and football
> Conduct in-store training on product updates and introductory training on the latest adidas products
> Supporting in-store brand activation measures
> Implementation of visual merchandising concepts at the point of sale

Einzelhandel (Retail), Kommunikation (allg.), Visual Merchandising