Email Marketing (Klaviyo), Website Optimierung, E-Commerce Beratung (Shopify),

10/2022 – offen

Email Marketing und Conversion Rate Optimisation für DTC eCommerce Lifestyle und Fashion Kunden wie: Stanley PMI, Anna+Nina, SUITSUIT und mehr.

Shopify Marketing, Marketing (allg.)

4/2021 – 6/2022

- Conversion Optimierungen im Shop (Shopify)
- E-mail Marketing Automations und Newsletter (Klaviyo)
- Paid Marketing (Facebook, Instagram, Pinterest)
- E-Commerce Shopmanagement (Shopify)
- Daten Analysen und Reportings (Google Analytics)
- Nutzerverhalten Analysen (Hotjar)

E-Commerce, E-Mail Marketing, Google Analytics, Online Marketing (allg.), Shopify Marketing

3/2021 – 3/2022

Project lead for stockmann.com Growth Program (CRO focus) and Basic-Fit Growth (CRO focus).

- Coordination of cross-functional teams of data analysts, UX Designers, CRO Specialists and Front-End Developers
- Client partner and main point of contact
- Reporting of program success to clients and making sure set goals are hit
- Running the CRO program together with the team from analyses, ideations, prioritizations until a test is live and then analysed

Online Marketing (allg.)

4/2019 – 3/2021

The main goal of the innovations team is to optimise and enhance the marketing products that are offered to the clients (fitness entrepreneurs). For my role specifically that meant:

- Identifying, Hypothesising and Testing new (direct response) marketing strategies on paid social/paid search channels (mainly Facebook, Instagram, Google Ads) and websites
- Strong focus on lead generation
- Creating highly converting landing pages with average CR of 10%
- A/B Testing, Webpage Behaviour Analysis
- Optimising Conversion Rates on landing pages, websites to meet CR benchmarks
- Project Management of internal and external projects
- Giving regular inhouse trainings

Online Marketing (allg.)