freiberufler Strategist auf freelance.de

Strategist

offline
  • auf Anfrage
  • 10997 Berlin
  • auf Anfrage
  • de
  • 01.08.2023

Kurzvorstellung

I bring brands to live - by having a deep understanding of human behavior, culture and zeitgeist.
My strategies are built on a profound understanding and screening of all solutions to get to the one that thrives and guarantees the greatest success.

Auszug Referenzen (2)

"Ich hatte das Vergnügen Teil des Teams zu sein, dass A. zum Gewinn eines großen FMCG Pitch geführt hat."
Brand Strategist (Festanstellung)
Kundenname anonymisiert
Tätigkeitszeitraum

4/2021 – 11/2021

Tätigkeitsbeschreibung

As a Brand Strategist at Serviceplan, I was responsible for rebranding multiple FMCG brands, including Rossmann, Geramont and Hartmann.
A project close to my heart is the re-launch of the fashion brand Comma.
I was responsible for defining the new positioning, brand model, mission statement and corporate identity.
Furthermore, I led strategy on a successful new business pitch for Cosnova using data from Mintel, WGSN and internal research to build a campaign that got to the bottom of Gen-Z’s concerns.The client loved it and invited us to work on their business.
Out of my personal beliefs for fair and equal rights I joined the group wide DE&I Team. Part of our work included hosting an internal Workshop-Week to create awareness and a deeper understanding for the importance of DE&I in advertising.

Eingesetzte Qualifikationen

Strategisches Marketing

"A. war eine unsere smartesten Kolleginnen, die eine Lösung für jedes Problem findet."
Brand Strategist (Festanstellung)
Kundenname anonymisiert
Tätigkeitszeitraum

10/2020 – 4/2021

Tätigkeitsbeschreibung

Being the only strategist at Leverate Media, I had full responsibility for everything strategy-related, from new business to creative planning.
Projects I want to mention:
Developing a new communication strategy for Arla
International.
We made sure Arla would reach a broader target audience in the Asian market. Throughout the process, I frequently consulted with the client and set up market research.
I led the strategy for the successful pitch of Foursource, an international fashion platform.
Other clients I worked on: Timeless, Amazon Logistics, Vaha, Elexial

Eingesetzte Qualifikationen

Online Marketing (allg.)

Qualifikationen

  • Brand Strategy
  • Creative Strategy
  • Design Thinking
  • Projekt-Qualitätssicherung
  • Strategisches Marketing
  • Workshop - Kundenorientierung

Projekt‐ & Berufserfahrung

Strategist
Rotkäppchen-Mumm, Roland Berger, Penguin Random Ho, Berlin
1/2022 – offen (2 Jahre, 3 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

1/2022 – offen

Tätigkeitsbeschreibung

Brand Strategy, Communication Strategy, Logo, Campaign

Eingesetzte Qualifikationen

Strategisches Marketing

Brand Strategist (Festanstellung)
Serviceplan Group, Hamburg
4/2021 – 11/2021 (8 Monate)
Medienbranche
Tätigkeitszeitraum

4/2021 – 11/2021

Tätigkeitsbeschreibung

As a Brand Strategist at Serviceplan, I was responsible for rebranding multiple FMCG brands, including Rossmann, Geramont and Hartmann.
A project close to my heart is the re-launch of the fashion brand Comma.
I was responsible for defining the new positioning, brand model, mission statement and corporate identity.
Furthermore, I led strategy on a successful new business pitch for Cosnova using data from Mintel, WGSN and internal research to build a campaign that got to the bottom of Gen-Z’s concerns.The client loved it and invited us to work on their business.
Out of my personal beliefs for fair and equal rights I joined the group wide DE&I Team. Part of our work included hosting an internal Workshop-Week to create awareness and a deeper understanding for the importance of DE&I in advertising.

Eingesetzte Qualifikationen

Strategisches Marketing

Brand Strategist (Festanstellung)
Leverate Media, Berlin
10/2020 – 4/2021 (7 Monate)
Medienbranche
Tätigkeitszeitraum

10/2020 – 4/2021

Tätigkeitsbeschreibung

Being the only strategist at Leverate Media, I had full responsibility for everything strategy-related, from new business to creative planning.
Projects I want to mention:
Developing a new communication strategy for Arla
International.
We made sure Arla would reach a broader target audience in the Asian market. Throughout the process, I frequently consulted with the client and set up market research.
I led the strategy for the successful pitch of Foursource, an international fashion platform.
Other clients I worked on: Timeless, Amazon Logistics, Vaha, Elexial

Eingesetzte Qualifikationen

Online Marketing (allg.)

Strategic Consultant (Festanstellung)
WIN Design, Berlin
5/2018 – 10/2020 (2 Jahre, 6 Monate)
Medienbranche
Tätigkeitszeitraum

5/2018 – 10/2020

Tätigkeitsbeschreibung

As a strategic consultant at WIN I was in charge of preparing
and facilitating workshops for start-ups. I made sure that we
would guide them to a new or improved positioning and brand strategy.
I was responsible for most of the new business, including leading pitch processes and developing new services.
For example, I helped craft a customized design sprint. We later used this to support our clients in designing new product ranges.
I led the agency to win multiple pitches. One was for the launch of the new L’Osteria product range. Another for the rebranding of Brillux.
Other Clients I worked on: Share, Rewe Group, Womanizer, dm, Hakle, Mondarella, Rettergut

Eingesetzte Qualifikationen

Strategisches Marketing, Verpackungsdesign

Zertifikate

Strategy Finishing School
2022
Branding - The creative journey
2021
Marketing and Advertising Psychology
2020
Design Sprint Masterclass
2020

Über mich

As a strategist, I bring brands to life - by deeply understanding human behavior, culture and zeitgeist. My strategies are built on a profound understanding and screening of all possible solutions to get to the one that thrives and guarantees the greatest success.

Weitere Kenntnisse

Brand Strategy, Creative Strategy, Project Management, Business Development

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
322
Alter
36
Berufserfahrung
10 Jahre und 5 Monate (seit 10/2013)
Projektleitung
5 Jahre

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