B2B Marketing Manager / Expertin für Fieldmarketing und Events / Interim Management

8/2021 – 1/2023

- Speaker relationship management for Fintech Week Masterclasses and Events from negotiation phase until event completion incl. acquisition & retention of speakers
- Sponsorship relations, presenting and selling Fintech Week’s offering to new prospective customers.

Business-to-business (B2B), Event Marketing / Event management, Postsales, Presales, Sponsoring

7/2020 – 8/2021

● Lead and coach a team of 5 event managers
● German marketing & sales steering, budget responsibility, controlling and supervision
● Full ownership of the event strategy for Germany including roadmap development execution of 130+
events per year with 360-degree marketing and communication plans accompanying the events
● Define, plan and implement live, virtual and hybrid events (130+ events per year) including analyzing
event success & ROI reporting
● Develop new strategic partnerships, lead negotiations and stakeholder management & liaison

Business-to-business (B2B), Event Marketing / Event management, Projektmanagement, Projektteambildung / -entwicklung, Strategisches Marketing, Teamentwicklung

9/2018 – 5/2020

● Build & launch a new events venue inside an old ferry terminal from the ground up including all processes around business development, strategy, pricing, promotion, customer relationships & collaborations with partners
● Conceptualize, plan and sell creative corporate event concepts & manage budgets
● Manage event execution on site including: all logistics, venue management, vendor liaison,
management of 50+ event staff, food & beverage as well as post event follow up

Event Marketing / Event management, Gastronomie, Postsales, Presales

9/2015 – 10/2017

● Lead all DACH B2B communications for the Google Partners Program, including strategic, content & creative development of marketing materials
● Strategic planning and execution of large scale on-site & online events reaching up to 4.500 small medium businesses at a time including content production.
● Define, plan and implement various B2B cross channel marketing initiatives designed to drive & increase profitability of Google Partner agencies
● Manage 5+ vendors and agencies supporting on respective projects from creative development, event execution, copy writing , printing, lead sourcing etc.
● Develop digital media strategy for paid, owned & earned media, scope cross channel media plans including budget management, definition of KPIs and post campaign measurement
● Develop integrated social media communication strategy evaluating opportunities and channels to grow userbase resulting in +90% growth YOY
● Ongoing content development including storytelling and messaging as well as overseeing the daily management of Google Partners social media properties by Google’s social media agency

Business-to-business (B2B), Event Marketing / Event management, Projektmanagement, Strategisches Marketing

2/2012 – 8/2015

●Helped establish Singapore based customers for life team including the sourcing, certifying and managing of agencies, partners, and re-sellers and training of new internal employees
● Lead all post-sales account planning and management for our customers in southeast Asia with a focus on guiding them to successfully use Marketing Cloud technology that maps to their broader use cases and marketing/business needs
● Organised customer events and worked with internal product and marketing teams to deliver insights from customers that can be turned into customer stories for PR
● Assisted sales teams with proposals (RFP), product demonstrations and sales pitches

Account management, CRM (Customer Relationship Management)