Marketing and Communications Expert | Social Media | Events | Brand Positioning | Podcast & Live Stream Host
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- 20359 Hamburg-Mitte
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- 16.04.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
7/2022 – 10/2022
TätigkeitsbeschreibungEvent-Strategie und Umsetzung
Eingesetzte QualifikationenEinkaufsverhandlungen, Kommunikationsstrategie, Kreation, Layout / Satz, Lieferantenanalyse, Social Media Redaktion, Strategisches Marketing
9/2017 – 5/2022
Tätigkeitsbeschreibung
- Global Social Media Strategy Lead: New channels, tech infrastructure and tools
- Channel Lead for all Dräger Global Corporate Social Media Profiles: Lead Content Planning & Handling, Channel Management, Crisis Communication
- Internal Social Media Consulting as well as Training & Enablement for all branches worldwide
- Strategic development of Influencer Marketing
- Analytics & Reporting
- Training Commissioner & Technical supervisor
Moderation, Social Media Marketing, Social Media Redaktion
8/2016 – 4/2017
Tätigkeitsbeschreibung
- Report to Global Director Digital Marketing, Chief of Digital Marketing and CEO
- Global responsible manager for social media
- Development of social media strategy and campaigns
- Development of global editorial planning and implementation of community management
- Development of influencer/blogger relations
- Development of monitoring KPI and reporting
- Responsible for paid social
Einkaufsverhandlungen, Internationalisierung, Social Media Marketing, Social Media Redaktion, Strategisches Marketing
9/2010 – 4/2016
Tätigkeitsbeschreibung
- Report to Head of Social Media and CEO
- Strategic development of social media strategy and campaigns:
- Conception of marketing campaigns
- Management of editorial planning (moving pictures, photography and text)
- Development of the annual social media strategy
- Channel responsibilty for Facebook, YouTube and Google+
- Responsible for CSR campaigns/sustainability communication including media management:
- Mount Kenya Project 2011 to 2014
- Cotton made in Africa Campaign 2014
- WE Programme Campaign 2015
- Field to body (Transparency in the supply chain) 2015
- Lead & supervision of working students, trainees and interns
- Comprehensive budget responsibility
- Marketing & Advertising for FMCG
- Marketing & Advertising for coffee products, e.g. product launches, capsules systems
- Reporting Social Media activities
- Interdisciplinary commitments
Einkaufsorganisation, Social Media Marketing, Social Media Redaktion, Strategisches Marketing
12/2008 – 8/2010
Tätigkeitsbeschreibung
- Plan, develop and implement PR strategies
- Liaise with and answer enquiries from media, individuals and other organisations
- Research, write and distribute press releases to targeted media
- Collate and analyse media coverage
- Prepare the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
- Devise and coordinate photo opportunities
- Maintain and update information on clients' newsrooms
- Manage and update information and engaging with users on social media sites such as Twitter and Facebook
Projektassistenz, Public Relations, Strategisches Marketing
11/2003 – 4/2009
Tätigkeitsbeschreibung
- Stage host for product presentations
- Supervisor of product presenters and event hostesses
- Product consultant on trade fairs
Extract of Clients:
- Volkswagen Individual GmbH
- ALK Technologies Ltd.
- BPE Baltic Polo Events GmbH
- ML DESIGN Veranstaltungsservice GmbH
- Expo & Conference Management GmbH
- headset - agency
Event Marketing / Event management, Moderation
Ausbildung
Osnabrück
Über mich
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Grundkenntnisse)
- Norwegisch (Grundkenntnisse)
- Europäische Union
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