Marketing & brand consultant

8/2020 – 2/2023

COMMUNICATIONS STRATEGY: development of short and long-term consumer centric communications strategy
CAMPAIGN EXECUTION: planning pre production, production and post production on international photoshoots with high profile celebrity partners & athletes
AGENCY MANAGEMENT: managing four international marketing agencies in campaign briefings and execution
CROSS FUNCTIONAL TEAM MANAGEMENT: leading cross functional execution of Digital Marketing, In Store Communications, Events, Social, PR and Newsroom teams
BUDGET PLANNING: responsible for budget in double digit millions

Marketing (allg.)

11/2019 – 8/2020

SOCIAL MEDIA & INFLUENCER STRATEGY: leading the integrated Social Media plan for several clients
CLIENT SERVICE: building long-term relationships with new and existing clients

Marketing (allg.)

10/2017 – 10/2019

CAMPAIGN STRATEGY: leading the development and execution for online campaigns and activities (social media, video, web, etc.)
CONCEPT CREATION: defining campaign and content ideas, roll-outs and how they come to life on social media and beyond CAMPAIGN EXECUTION: coordinating & managing global scale productions, production teams, clients and high profile partners

Marketing (allg.)