Freelance Product Manager, Product Owner (CSPO), Scrum Master (CSM) & Agile Coach

3/2016 – 12/2017

Freelance Product Owner, Scrum Master and Agile Coach in various projects spanning from local agencies to multinational corporations in industries like finance and travel.


Responsibilities:
* Ensuring maximum return on invest for clients by driving forward new products from start to market maturity
 * Analyzing user behaviour and value through both quantitative (A/B testing, web analytics) and qualitative (lab-based user & usability testing, questionnaires) measures

Key achievements:
* Created a financial assistant chatbot for a large European bank
* Returned a large rewrite project into feasible timelines and a manageable scope

Google Analytics, Kanban, Kanban (Softwareentwicklung), Mobile Entwicklung (allg.), Product Owner, Produktmanagement, SCRUM

8/2015 – 2/2016

Responsibilities:
* Driving forward the development of a platform rewrite for the web-based applications ensuring a cutting-edge search experience
* Refinement of existing agile and lean working approaches to foster the collaboration between the Product and Engineering departments
* Strengthening the market position and economical value of the native mobile applications through conversion rate improvements and close collaboration with external partners like Google.
* People management responsibility for a team of up to 10 motivated and talented Product Managers from junior to senior level

Key achievements:
* Android App team received the Google Play Top Developer award
* Invitation by Google to the Chrome Dev Summit 2015 in Mountain View to pioneer new functionality in the automotive industry
* Invitation by Google to collaborate on attribution and customer lifetime value models

Kanban (Softwareentwicklung), SCRUM, Kanban, Google Analytics, Mobile Entwicklung (allg.), Personalführung, Product-lifecycle-management (PLM), Product Owner, Produktmanagement

1/2015 – 7/2015

Rest from work to focus on personal goals and definition of next career steps

Product Owner, Produktmanagement

12/2010 – 12/2014

First full-time Product Manager for mobile applications at mobile.de
Representative for eBay Advertising in the Association of Online Research (AGOF) 2012-2013

Responsibilities:
* Ownership of web-based and native mobile applications across various form factors and platform ecosystems
* Ensuring maximum user and business value through regular user testing, usability testing, A/B testing and analysis of tracking data
* Identification and delivery of measures to increase the Net Promoter Score of products
* Conception and implementation of measures in collaboration with Mobile Advertising, Mobile Performance Marketing and Product Marketing

Key achievements:
* Rewrite of an existing iPhone app with limited functionality into a feature-complete app resulting in 57% more monthly unique users than direct competitor (AGOF mobile facts 2013-I)
* Envisioned and delivered a native Android application for both phone and tablet resulting in 107% more monthly unique users than direct competitor (AGOF mobile facts 2013-I)
* Envisioned and delivered a state-of-the-art web-based mobile website resulting in 56% and 173% more monthly unique users than the company’s own iPhone and Android apps (AGOF mobile facts 2013-I)

Tableau, Kanban, Kanban (Softwareentwicklung), Mobile Entwicklung (allg.), Online Marketing (allg.), Product-lifecycle-management (PLM), Product Owner, Produktmanagement, SCRUM

5/2010 – 11/2010

First Product Manager for a start-up in the online retail business for made-to-measure clothing

Responsibilities:
Responsible for continued development and optimization of the tailored garments configurator
Managing product inventory via the underlying e-commerce system
Supporting the Marketing and Customer Support Departments through the creation of audiovisual and written content

Key achievements:
Scaling of the existing business to further countries
Diversification of existing product lines

Product Owner, Produktmanagement, SCRUM