Expert in Brand Strategy | Diverse industry experiences | Consumer Marketing | Omnichannel | Digitalization | D2C | B2C | ex...

1/2022 – 3/2023

Setting specific long-term marketing strategy objectives & Go-to-market approach
• Managing digital initiatives & content creation for specific marketing tools as B2C channel (e.g.
Social Media, Newsletter, Email-marketing, PR, Influencermarketing, Partnership management)
• Developing a long-term community strategy to ensure successful community building
• Setting long-term marketing strategy & management of strategic key partners
• Evaluating new technologies to determine how they can be used to improve customer experience or
increase sales
• Creating a strategy to attract new customers by identifying potential markets

• Collaborating with other departments such as sales or customer service to achieve mutually beneficial goals
• Developing and maintaining relationships with current customers to retain business and increase sales
• Developing new products or services by researching customer needs and creating proposals for possible solutions
• Milestones:
• Development and positioning of a new e-commerce brand “breezy.de”
• Setting strategy objectives and go-to-market strategy
• Responsible for marketing in launching the new online pharmacy platform • Developing a new community strategy

E-Commerce, Content Marketing, E-Mail Marketing, Markenmanagement, Marketing (allg.), Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Social Media Marketing, Strategisches Marketing

2/2021 – 7/2021

• Setting specific long-term marketing strategy objectives & Go-to-market approach
• Managing digital initiatives & content creation for specific marketing tools as B2B & B2C channel
(e.g. Instagram, LinkedIn, newsletter, email-marketing, press releases, Influencer marketing)
• Shaping the customer journey of B2C and B2B channel
• Marketing Mix: mainly product, communication/PR
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Controlling of initiatives and reporting
• Screening of competitive landscape

Content Marketing, Online Marketing (allg.), Strategisches Marketing

5/2020 – 3/2022

Responsible for the entire marketing mix (ATL + BTL) of several internationally known brands
• Definition, development and implementation of a profitable long-term strategy for prestige portfolio
across channels
• Use of insights (business, consumer, buyer, customer and competitive trends) for future strategic
development
• Tracking the performance of the brand strategy and / or the effectiveness of marketing activities
based on KPIs
• Responsible for creating national activation plans together with the team of sales team, brand
ambassadors and brand management
• Organization of PR events, implementation of sponsorships and creation of first-class visibility
• Coordination of external agencies and coordination with internal stakeholders
• Independent budget planning and responsibility
• Milestones:
• Development and implementation of exclusive B2B marketing toolkits (caviar & champagne box, influencer boxes, B2B partner boxes)
• Go-to-market strategy and activation of the champagne brand GH Mumm in Germany during COVID-19 (strategy adjustment to digital)
• Public Relations (collaboration with PR agency to communicate various campaigns, such as a change of cellar master at Perrier-Jouët)
• Video production with 3 * Michelin Star Chef Kevin Fehling as Brand Ambassador

Social Media Redaktion, Marktkommunikation, Content Marketing, Markenmanagement, Social Media Marketing, Strategisches Marketing

5/2018 – 4/2020

Definition, development and implementation of a profitable long-term strategy for focus brands and prestige portfolio across channels
• Identification and development of new business opportunities
• Tracking performance of brand strategy and/or effectiveness of marketing activities based on KPIs
• Responsible for creating regional activation plans together with the team from the on-trade
salesforce, brand ambassadors and brand management
• Creation of opportunities for the brands through a strong and influential network
• Organizing events, executing sponsorships and creating best in class visibility
• Amplification of brand experiences and activations on the digital highway and making sure all the
initiatives are leveraged accordingly
• Coordination of external agencies and alignment with internal stakeholders, e.g. brand and digital
marketing department in the head office in Cologne, to make sure all initiatives are on-strategy
• Monitoring competitors’ initiatives in the region closely
• Milestones:
• Implementation of a new long-term route-to-market strategy for Lillet with a deeper meaning for the brand across all channels. Lillet is now the strongest brand with 40% growth
• Digitization of the sales landscape from a marketing perspective in cooperation with the sales team and an external developer in a Power BI tool for viewing via Salesforce
• High Networth Individual Experience: Development of a four-day experience to present an exclusive "hometainment" concept for the press and the relevant target group for making this concept monetizable and being able to sell it

Marktkommunikation, Event Marketing / Event management, Marketing (allg.), Marketing- / Vertriebsanalyse, Sponsoring, Strategisches Marketing