freiberufler Expert in Brand Strategy | Diverse industry experiences | Consumer Marketing | Omnichannel | Digitalization | D2C | B2C | ex Amazon | ex Estée Lauder | ex Pernod Ricard auf freelance.de

Expert in Brand Strategy | Diverse industry experiences | Consumer Marketing | Omnichannel | Digitalization | D2C | B2C | ex...

offline
  • auf Anfrage
  • 40235 Düsseldorf
  • Weltweit
  • de  |  en  |  fr
  • 20.02.2024

Kurzvorstellung

Proven track record of developing and executing successful brand & marketing strategies that align with business objectives across all channels including strategy, branding, advertising, and digital marketing.

Qualifikationen

  • Content Marketing
  • Direkt Marketing
  • Event Marketing / Event management
  • Guerilla Marketing
  • Klassisches Marketing
  • Marketing (allg.)
  • Online Marketing (allg.)
  • Operatives Marketing
  • Social Media Marketing
  • Strategisches Marketing

Projekt‐ & Berufserfahrung

Marketing Beratung
Aeris Cocktails, Remotely
5/2023 – 12/2023 (8 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

5/2023 – 12/2023

Tätigkeitsbeschreibung

• Definition, development, and implementation of a profitable long-term strategy
• Identification and development of new business opportunities
• Tracking performance of brand strategy and/or effectiveness of marketing activities based on KPIs
• Responsible for creating regional activation plans together with the team from the on-trade
salesforce and founders

Eingesetzte Qualifikationen

Marktkommunikation, Markenmanagement, Marketing (allg.)

Head of Marketing
Cocktail X, Düsseldorf
1/2023 – 5/2023 (5 Monate)
Gastronomie
Tätigkeitszeitraum

1/2023 – 5/2023

Tätigkeitsbeschreibung

• Setting specific long-term marketing strategy objectives & Go-to-market approach
• Managing digital initiatives & content creation for specific marketing tools & B2C channel (e.g. Instagram, LinkedIn, newsletter, email-marketing, press releases, Influencer marketing)
• Communication & PR management
• Identify opportunities to reach new market segments
• Controlling of initiatives and reporting
• Screening of competitive landscape

Eingesetzte Qualifikationen

Content Marketing, Online Marketing (allg.), Social Media Marketing, Strategisches Marketing

Head of Marketing
Upfront, Düsseldorf
11/2022 – 12/2023 (1 Jahr, 2 Monate)
Finanzdienstleister
Tätigkeitszeitraum

11/2022 – 12/2023

Tätigkeitsbeschreibung

• Setting specific long-term marketing strategy objectives & Go-to-market approach
• Managing digital initiatives & content creation for specific marketing tools as B2C channel (e.g. Social Media, Newsletter, Email-marketing, PR, Influencermarketing, Partnership management)
• Developing a long-term community strategy to ensure successful community building
• Setting long-term marketing strategy & management of strategic key partners
• Evaluating new technologies to determine how they can be used to improve customer experience or increase sales
• Creating a strategy to attract new customers by identifying potential markets and developing plans to reach them
• Collaborating with other departments such as sales or customer service to achieve mutually beneficial goals
• Developing and maintaining relationships with current customers to retain business and increase sales

Eingesetzte Qualifikationen

Strategische Unternehmensplanung, Marktkommunikation, Online Marketing (allg.), Strategisches Marketing

Senior Marketing Manager
Breezy Brands GmbH, Remotely
1/2022 – 3/2023 (1 Jahr, 3 Monate)
Gesundheitswesen
Tätigkeitszeitraum

1/2022 – 3/2023

Tätigkeitsbeschreibung

Setting specific long-term marketing strategy objectives & Go-to-market approach
• Managing digital initiatives & content creation for specific marketing tools as B2C channel (e.g.
Social Media, Newsletter, Email-marketing, PR, Influencermarketing, Partnership management)
• Developing a long-term community strategy to ensure successful community building
• Setting long-term marketing strategy & management of strategic key partners
• Evaluating new technologies to determine how they can be used to improve customer experience or
increase sales
• Creating a strategy to attract new customers by identifying potential markets

• Collaborating with other departments such as sales or customer service to achieve mutually beneficial goals
• Developing and maintaining relationships with current customers to retain business and increase sales
• Developing new products or services by researching customer needs and creating proposals for possible solutions
• Milestones:
• Development and positioning of a new e-commerce brand “breezy.de”
• Setting strategy objectives and go-to-market strategy
• Responsible for marketing in launching the new online pharmacy platform • Developing a new community strategy

Eingesetzte Qualifikationen

E-Commerce, Content Marketing, E-Mail Marketing, Markenmanagement, Marketing (allg.), Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Social Media Marketing, Strategisches Marketing

Head of Marketing
Rezolve Limited, München
2/2021 – 7/2021 (6 Monate)
IT & Entwicklung
Tätigkeitszeitraum

2/2021 – 7/2021

Tätigkeitsbeschreibung

• Setting specific long-term marketing strategy objectives & Go-to-market approach
• Managing digital initiatives & content creation for specific marketing tools as B2B & B2C channel
(e.g. Instagram, LinkedIn, newsletter, email-marketing, press releases, Influencer marketing)
• Shaping the customer journey of B2C and B2B channel
• Marketing Mix: mainly product, communication/PR
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Controlling of initiatives and reporting
• Screening of competitive landscape

Eingesetzte Qualifikationen

Content Marketing, Online Marketing (allg.), Strategisches Marketing

Brand Manager: Prestige-Portfolio (Perrier-Jouët, GH Mumm, Chivas Regal)
Pernod Ricard Deutschland, München
5/2020 – 3/2022 (1 Jahr, 11 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

5/2020 – 3/2022

Tätigkeitsbeschreibung

Responsible for the entire marketing mix (ATL + BTL) of several internationally known brands
• Definition, development and implementation of a profitable long-term strategy for prestige portfolio
across channels
• Use of insights (business, consumer, buyer, customer and competitive trends) for future strategic
development
• Tracking the performance of the brand strategy and / or the effectiveness of marketing activities
based on KPIs
• Responsible for creating national activation plans together with the team of sales team, brand
ambassadors and brand management
• Organization of PR events, implementation of sponsorships and creation of first-class visibility
• Coordination of external agencies and coordination with internal stakeholders
• Independent budget planning and responsibility
• Milestones:
• Development and implementation of exclusive B2B marketing toolkits (caviar & champagne box, influencer boxes, B2B partner boxes)
• Go-to-market strategy and activation of the champagne brand GH Mumm in Germany during COVID-19 (strategy adjustment to digital)
• Public Relations (collaboration with PR agency to communicate various campaigns, such as a change of cellar master at Perrier-Jouët)
• Video production with 3 * Michelin Star Chef Kevin Fehling as Brand Ambassador

Eingesetzte Qualifikationen

Social Media Redaktion, Marktkommunikation, Content Marketing, Markenmanagement, Social Media Marketing, Strategisches Marketing

Brand Activation Manager: Focus brands (Lillet, Absolut Vodka, Havana Club, Jameson Whisky, Malfy Gin, Monkey 47)
Pernod Ricard Deutschland, München
5/2018 – 4/2020 (2 Jahre)
Konsumgüterindustrie
Tätigkeitszeitraum

5/2018 – 4/2020

Tätigkeitsbeschreibung

Definition, development and implementation of a profitable long-term strategy for focus brands and prestige portfolio across channels
• Identification and development of new business opportunities
• Tracking performance of brand strategy and/or effectiveness of marketing activities based on KPIs
• Responsible for creating regional activation plans together with the team from the on-trade
salesforce, brand ambassadors and brand management
• Creation of opportunities for the brands through a strong and influential network
• Organizing events, executing sponsorships and creating best in class visibility
• Amplification of brand experiences and activations on the digital highway and making sure all the
initiatives are leveraged accordingly
• Coordination of external agencies and alignment with internal stakeholders, e.g. brand and digital
marketing department in the head office in Cologne, to make sure all initiatives are on-strategy
• Monitoring competitors’ initiatives in the region closely
• Milestones:
• Implementation of a new long-term route-to-market strategy for Lillet with a deeper meaning for the brand across all channels. Lillet is now the strongest brand with 40% growth
• Digitization of the sales landscape from a marketing perspective in cooperation with the sales team and an external developer in a Power BI tool for viewing via Salesforce
• High Networth Individual Experience: Development of a four-day experience to present an exclusive "hometainment" concept for the press and the relevant target group for making this concept monetizable and being able to sell it

Eingesetzte Qualifikationen

Marktkommunikation, Event Marketing / Event management, Marketing (allg.), Marketing- / Vertriebsanalyse, Sponsoring, Strategisches Marketing

Über mich

My offerings include customized branding and digital marketing solutions, particularly tailored to the needs of SMEs, FMCG companies and startups. I employ innovative storytelling techniques and the latest technologies to develop data-driven strategies that enhance my clients' online presence and highlight their brand identity.

My approach is grounded in values of empowerment, inclusivity, integrity, and innovation. I aim to create unique and resonant customer experiences to foster brand loyalty and engage target audiences. My services involve developing and implementing targeted marketing campaigns that are effectively tailored to meet the individual requirements and goals of each client.

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Französisch (Grundkenntnisse)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
  • Schweiz
Home-Office
bevorzugt
Profilaufrufe
89
Alter
35
Berufserfahrung
9 Jahre und 1 Monat (seit 04/2015)
Projektleitung
4 Jahre

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