Marketing Manager

2/2023 – offen

- Development and maintenance of the e-mail newsletter
- Development and support of the website and the members' area Video shooting, cutting and editing
- Optimisation and tracking of the customer journey/funnel
- Planning and supervision of webinars/live seminars
- Supervision of various client projects
- Strategic planning & implementation of various social media channels
- Graphic design of content, website content and mock-ups Creation of a CI guide
- IT support of the marketing department
- Analysis and reporting of the marketing KPI ́s

Content Management, Marketing (allg.), Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse

2/2021 – 1/2022

- Strategy development and success analysis for social media
- Development of social media content plans
- Planning, design and implementation of social media posts
- Creation of social media content (photos, videos and mock-ups)
- Cooperation with content creators/influencers
- Planning and implementation of online magazine photo shoots
- Collaboration with online magazine and creation of editorial articles
- Supervision of various sweepstake campaigns
- Answering customer questions via social media SEO optimisation

Marketing (allg.)