UX / Product Design Professional

6/2014 – offen

As a self-employed UX designer and consultant, I have worked for larger clients like Telekom, Commerzbank, Mister Spex, Mercedes Benz, Springer Nature and Ab-in-den-Urlaub, but also for SMEs and Startups.

Please find more information on my website rupertplatz.com.

Major clients & projects:

2023:
MITTE.CO (smart water maker start-up)
MERCEDES-BENZ (international online sales of aftersales products)

2022
SPRINGER NATURE (academic publishing group)
Overhaul of online course platform for natural sciences researchers

2021
AKADEMIE FÜR LERNPÄDAGOGIK (educational start-up)
Development of new online course platform for school children aged 8-14

2020-2022
MISTER SPEX (Europe's largest online optician)
Interim UX team lead / Gradual redesign of web shop pages and eye exam journey / Introduction of Figma and setup of new design system

2019
AB-IN-DEN-URLAUB / Large online travel agency (for UX&I / Codecentric)
Redesign of the mobile web booking funnel

2018-19
KOERBER DIGITAL (digital innovation unit of the Koerber industry group)
New 3D training tablet app for industry machine operators

2018
GET IT DONE (start-up, mediation platform for craftsman services)
New order management web app

2018
BEUMER GROUP INTRALOGISTICS (Machinery engineering company)
Relaunch of B2B marketing portal (via thinkmoto design agency)

2017-18
MIBELLE / Swiss Biochemistry leader (for UX&I / Codecentric)
New B2C brand: Personalized skin care based on individual online skin assessment

2017
COMMERZBANK
Brand Experience guidelines for native apps / Intranet Senior Management dashboard / Digital strategy for Corporate Clients segment
(via Neugelb, in-house service design studio)

2016
TRACK (digital consultancy)
Diverse strategic projects for major insurance / food / car brands

2015-16
DEUTSCHE SEE (food manufacturer & online retailer)
B2C brand website relaunch / New local fresh delivery recommendation service

2015
LYNX (online brokerage start-up)
New web training platform for options trading / Marketing site relaunch, conversion optimization

DEUTSCHE TELEKOM
Onboarding & personalisation concept for Telekom's "Puls" Android Tablet

User Experience (UX)

1/2014 – 5/2014

Responsibilities:
• UX design team lead

Clients:
• BNP Paribas Cardif (insurance)

User Experience (UX)

4/2009 – 12/2013

Aperto was one of Berlin's largest digital agencies.

Responsibilities:
• Team lead of the agency's UX team (15 to 20 people)
• UX recruiting
• Represent agency in UX community
• Member of the executive board

Clients / successful pitches for:
• Rossmann AG
• TUI.com
• Continental AG
• Siemens Hausgeräte
• Deutsche See
• SOS Kinderdorf
• Abu Dhabi Media
• BMI (German Federal Ministry of Interior)
• and more

User Experience (UX)