Brand Strategy Consultant

8/2023 – offen

Brand Development
Consulting & Project Management
Insight Generation & Presentation
Agency Support

Further information can be found on my website, indicated under the contact details.

Markenmanagement

6/2015 – 5/2023

CAREER PATH
Director Strategy & Brand Management: November 2021 - May 2023
Team Lead Strategy & Brand Management: June 2018 - October 2021
Senior Consultant Strategy & Brand Management: June 2015 - May 2018

TASKS
Brand Development:
// conducting brand, competitive and target audience analyses and deriving
strategic recommendations
// developing brand positionings and corresponding brand identities
// ongoing project support to create design and communications in line with
the developed brand positioning
// building brand architectures
// clients: BMW, FIEGE, Silver Atena, iONiX, TÜV SÜD Akademie

Brand Management:
// developing brand governance tools for brand and product portfolios
// analysing and assessing the brand fit of communication activities
// building formats (brand guidelines, interactive brand apps and workshop
concepts) to transfer brand knowledge to employees
// clients: BMW, MINI, FIEGE

Consideration of strategic topics in various thematic areas:
// analysing social, economic and technological developments and
assessing the impact on companies/brands
// clients: BMW, BMW Motorrad, BMW Group, MINI, FIEGE,
TÜV SÜD Akademie, ŠKODA

Conceptual Work:
// conceptual design of brand touchpoints, including websites, apps,
infographics, films, showrooms and corporate presentations
// clients: BMW Motorrad, BMW Group, FIEGE, MCG

Project Management:
// project lead for clients and project partners
// cost calculation and tender preparation
// coordination of employees from interdisciplinary teams

Agency Development:
// setting up and leading the strategy team (candidate selection, training,
supervision, conflict management, performance reviews and interviews)
// developing concepts for addressing potential customers

Markenmanagement

8/2011 – 4/2015

TASKS
// competitive analyses in the field of golf sponsorships
// developing sponsorship strategies
// building activation concepts for international sponsorship activities
// creating guidelines for planning, implementation and communication of
sponsorship activities
// event planning and implementation of a client’s golf tournament series
// project management and controlling
// management of service providers
// client: Mercedes-Benz

Markenmanagement, Sponsoring