Strategy Director, Senior Advisor

10/2018 – 9/2020

found in reference description 1
found in reference description 1
found in reference description 1
BDO AG: Communications strategy for the global SAP-Win, est. ±€100.0m in yearly revenue generated (2020) | Doerken Group: Independent Client Lead, communications, platforms and campaigning, B2B campaigning, targeting the healthcare industry (2020) | Globus Group Germany & Eastern Europe: Repositioning, marketing strategy and transformation, App, CRM & BI planning, won a ±€5.0m, five-years contract with and for VORN Strategy Consulting (2020) | Hyundai-N: Hyundai N brand repositioning (2020) | Zwiesel Glas / Schott-Zwiesel / Zwiesel 1872: Relaunch change narrative, B2B (2019) | Markem-Imaje, the world-leader in CPG-tech: Independent Client Lead, brand strategy and planning (international), repositioning, transformation, service productisation and communication strategies, Internal and B2B (2018-2019)

Strategisches Marketing

7/2017 – 4/2018

Planned and led the implementation

Kommunikationsberatung, Brand Manager, CRM Beratung (allg.), Design (allg.), Strategische Kommunikation, Strategisches Management, Strategisches Marketing

2/2016 – 5/2017

Planning and implementing CRM tools and campaigns for 128 | Markets/DE/EU/US | Mercedes-Benz Pullman | Mercedes-Maybach | Mercedes-Benz S-Class | Mercedes-Benz GLC | Mercedes-Benz GLA | Mercedes-Benz E-Class | Mercedes-Benz Compact Cars | Mercedes-Benz C-Class | Mercedes-Benz A-Class | Transformation & Digitisation

Kommunikationsberatung, CRM Beratung (allg.), Design (allg.), Strategische Kommunikation, Strategisches Management, Strategisches Marketing

9/2012 – offen

M. P. positions businesses, products and services for mid- and long-term success. He believes in taking the human approach to everything.

Holistic strategy, (re)positioning, rebranding and marketing leadership mandates for accounts of e.g. BMW Europe, LinkedIn, Lufthansa, Markem-Imaje, Mercedes-Benz global CRM and SIEMENS.

Brand Manager, Design (allg.), Kommunikationsberatung, Strategische Kommunikation, Strategische Unternehmensplanung, Strategisches Management, Strategisches Marketing

7/2008 – 9/2012

airtours luxury travel brand | Citibank Germany/Targobank | Vattenfall Europe | Tourism Ireland | Focus: Rebrandings, integrated Marketing, CRM and Creative Campaigning | B2C, B2B and B2B2C

Kommunikationsberatung, CRM Beratung (allg.), Design (allg.), Marketing, Strategische Kommunikation, Strategisches Marketing

6/2006 – 7/2008

Lufthansa Miles & More Credit Card | Greenpeace Magazine | Life & Style Magazine | Focus: Direct Marketing and CRM, Creative Campaigning  B2C, B2B

Kommunikationsberatung, Brand Manager, CRM Beratung (allg.), Design (allg.), Marketing

1/2002 – 5/2006

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found in reference description 5
found in reference description 5
KONICA MINOLTA Europe | markilux® | Various accounts from the German Mittelstand | Focus: Print Ads, Print Media, Direct Marketing and CRM (2002-2004)

Kommunikationsberatung, Brand Manager, CRM Beratung (allg.), Design (allg.), Kampagnenmanager, Marketing, Print Marketing, Werbekonzeption

8/1999 – 1/2002

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CRM Beratung (allg.), Kommunikationsberatung, Marketing, Werbekonzeption