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freiberufler Digital Marketing (SEM / SMM) Strategist & Consultant auf freelance.de

Digital Marketing (SEM / SMM) Strategist & Consultant

zuletzt online vor 4 Tagen
  • 120€/Stunde
  • 8640 Rapperswil
  • DACH-Region
  • de  |  en  |  fr
  • 02.04.2024
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Kurzvorstellung

- Account setup + campaign management for Google, Bing, Meta, LinkedIn, and Pinterest Ads, as well as TikTok and Snapchat
- Performance-driven online marketing based on optimizing, analyzing, and reporting
- Branding, Awareness, Conversion Campaigns

Qualifikationen

  • Google Adwords
  • Google Analytics
  • Google Lookerstudio
  • Google Tag Manager
  • LinkedIn Ads
  • Meta Ads
  • Microsoft Bing Ads
  • Pinterest Ads
  • SEO / SEM
  • Social Media Marketing

Projekt‐ & Berufserfahrung

Senior Digital Strategist, Consultant, Team leader & internal lead (Festanstellung)
SEMSEA Suchmaschinenmarketing AG, Zurich, Switzerl, Zürich
9/2020 – 1/2024 (3 Jahre, 5 Monate)
SEM Agency
Tätigkeitszeitraum

9/2020 – 1/2024

Tätigkeitsbeschreibung

- Online Marketing Strategy, consulting & full funnel concepts
- Project management lead
- Responsibility for agency project budgets as well as marketing budgets
- SEM: Lead Specialist for Search Engine Advertising (Google Ads, Microsoft
Bing Advertising) since June 2022 with focus on best practice definition, employee development and internal know-how expansion
- SEM: Strategy, consulting, conception and realization of new SEA projects
- SEM: Account management, analyses and optimization of customer accounts
- SMM: Lead Specialist for social media marketing (Meta, Pinterest, LinkedIn, Snapchat, TikTok) with a focus on best practice definition, employee development and internal know-how expansion, as well as external trainings
- SMM: Strategy, consulting, conception of new SMM projects
- SMM: Konto management, analyses, optimization of customer accounts
- Tracking: Implementation of Google Analytics and Tag Manager structures
- Reporting: Generation of reports & data analyses in Google Data Studio
- Cross-selling and upselling of existing customer accounts

Eingesetzte Qualifikationen

Projektleitung / Teamleitung (IT), Projektmanagement (IT), Google Adwords, SEO / SEM, Social Media Marketing

Senior Digital Strategist, Consultant, Team leader & internal lead (Festanstellung)
SEMSEA Suchmaschinenmarketing AG, Zurich, Switzerl, Zürich
9/2020 – 1/2024 (3 Jahre, 5 Monate)
SEM Agency
Tätigkeitszeitraum

9/2020 – 1/2024

Tätigkeitsbeschreibung

- Online Marketing Strategy, consulting & full funnel concepts
- Project management lead
- Responsibility for agency project budgets as well as marketing budgets
- SEM: Lead Specialist for Search Engine Advertising (Google Ads, Microsoft
Bing Advertising) since June 2022 with focus on best practice definition, employee development and internal know-how expansion
- SEM: Strategy, consulting, conception and realization of new SEA projects
- SEM: Account management, analyses and optimization of customer accounts
- SMM: Lead Specialist for social media marketing (Meta, Pinterest, LinkedIn, Snapchat, TikTok) with a focus on best practice definition, employee development and internal know-how expansion, as well as external trainings
- SMM: Strategy, consulting, conception of new SMM projects
- SMM: Konto management, analyses, optimization of customer accounts
- Tracking: Implementation of Google Analytics and Tag Manager structures
- Reporting: Generation of reports & data analyses in Google Data Studio
- Cross-selling and upselling of existing customer accounts

Eingesetzte Qualifikationen

Projektleitung / Teamleitung (IT), Projektmanagement (IT), Google Adwords, SEO / SEM, Social Media Marketing

Senior Digital Strategist, Consultant, Team leader & internal lead (Festanstellung)
SEMSEA Suchmaschinenmarketing AG, Zurich, Switzerl, Zürich
9/2020 – 1/2024 (3 Jahre, 5 Monate)
SEM Agency
Tätigkeitszeitraum

9/2020 – 1/2024

Tätigkeitsbeschreibung

- Online Marketing Strategy, consulting & full funnel concepts
- Project management lead
- Responsibility for agency project budgets as well as marketing budgets
- SEM: Lead Specialist for Search Engine Advertising (Google Ads, Microsoft
Bing Advertising) since June 2022 with focus on best practice definition, employee development and internal know-how expansion
- SEM: Strategy, consulting, conception and realization of new SEA projects
- SEM: Account management, analyses and optimization of customer accounts
- SMM: Lead Specialist for social media marketing (Meta, Pinterest, LinkedIn, Snapchat, TikTok) with a focus on best practice definition, employee development and internal know-how expansion, as well as external trainings
- SMM: Strategy, consulting, conception of new SMM projects
- SMM: Konto management, analyses, optimization of customer accounts
- Tracking: Implementation of Google Analytics and Tag Manager structures
- Reporting: Generation of reports & data analyses in Google Data Studio
- Cross-selling and upselling of existing customer accounts

Eingesetzte Qualifikationen

Projektleitung / Teamleitung (IT), Projektmanagement (IT), Google Adwords, SEO / SEM, Social Media Marketing

Head of Digital Marketing & Project Management (Festanstellung)
Racerfish AG, Rapperswil
11/2016 – 6/2020 (3 Jahre, 8 Monate)
Full Service Agency
Tätigkeitszeitraum

11/2016 – 6/2020

Tätigkeitsbeschreibung

- Marketing strategy, concepts & consulting
- Planning & coordination of operative marketing activities
- Responsibility for agency project budgets as well as marketing budget
- Project management
- Interaction between graphics/design & web programming
- Analyses of websites, as well as digital market & competitive positions
- Concept, creation & optimization of digital campaigns
- Evaluation of traffic data & creation of reports
- Editorial support & drafting social media guidelines
- E-Mail & SMS Marketing
- Internet research, conception & writing of texts, content marketing, SEO

Eingesetzte Qualifikationen

Google Adwords, Projektleitung / Teamleitung (IT), Projektmanagement (IT), SEO / SEM, Social Media Marketing

Weitere Projekt‐ & Berufserfahrung anzeigen

Ausbildung

Bachelor of Science
International Management
Hochschule Karlsruhe–Technik und Wirtschaft, University of Applied Science
2016
Karlsruhe

Über mich

Digital Marketing Strategy
SEA, Display and Social Media advertising advanced SEO basics
Websites & Wireframes
Content Management & Marketing
E-Mail & SMS Marketing
Project management

Weitere Kenntnisse

Google Ads, Analytics, Datastudio
Google MyBusiness, Tag Manager
Meta Business Manager (Facebook & Instagram)
Microsoft Bing Advertising, Pinterest, LinkedIn Ads, Snapchat, TikTok Mailchimp, myelefant
Adunit Premium Banner Adtool
Shopify, Contao, WordPress, Nitrous, Hubspot
Adobe XD, Bannerwise, Sketch
Microsoft Office (Excel, Word, PowerPoint)
iWork (Pages, Numbers, Keynote)

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Französisch (Gut)
  • Spanisch (Grundkenntnisse)
Reisebereitschaft
DACH-Region
Arbeitserlaubnis
  • Schweiz
Home-Office
unbedingt
Profilaufrufe
44
Alter
32
Berufserfahrung
7 Jahre und 5 Monate (seit 11/2016)
Projektleitung
8 Jahre

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