Senior UX/UI Designer

4/2021 – 5/2025

• Lead end-to-end UX/UI design projects across multiple industries, delivering user-centered digital platforms, apps, and websites
• Conduct quantitative and qualitative user research, including stakeholder interviews, usability testing, and data-driven A/B testing, to inform design decisions
• Collaborate closely with product managers, developers, and business analysts in Agile teams to create seamless digital experiences
• Facilitate design workshops and stakeholder meetings to align product vision, define customer journeys, and identify pain points
• Develop and maintain design systems that ensure consistency and scalability across digital products
• Ensure compliance with WCAG 2.2 accessibility standards, making platforms inclusive and user friendly
• Advocate for user-centric design principles, helping teams adopt best practices for lean, iterative product development

UX / UI Designer

4/2018 – 9/2020

• Designed and launched online stores for new food & beverage brands, helping them succeed in the
market
• Increased sales conversions by making e-shops more user-friendly and improving the checkout
experience
• Accelerated product launches by building and managing Shopify & Shopware platforms
• Refined customer experience by running user research and usability tests, leading to smarter design
choices
• Built strong brand identities by designing both digital and print marketing materials
• Participated in Design Thinking workshops, helping teams brainstorm, test, and improve new ideas

Eventkoordinator, Shopify (allg.), CSS (Cascading Style Sheet), HTML5, Shopware, Vue.Js, UX / UI Designer, Markenbildung, Marketing, Print Marketing, Design (allg.), Design Thinking

2/2016 – 3/2018

• Design and frontend in the advertising industry
• Improving the internal platform: user research & testing
• A/B testing and automation with 3rd party tools
• Cross-project coordinating tasks with PHP to create automated test environments
• Collaboration with other departments to optimise and improve currently used media and technology
• Independent working to tight deadlines
• Implementation of HTML5 advertising banners and multimedia ads with Celtra
• Creative creation of CSS3 animations
• Optimisation for mobile phones
• Creation of presentations with InDesign

Wordpress, CSS (Cascading Style Sheet), HTML5, PHP, UX / UI Designer, Webdesigner, Automatisierungstechnik (allg.), Werbung