Market Research Analyst

Data-driven Business Analyst with 5+ years of experience in data analytics, reporting, and business intelligence,turning complex datasets into actionable insights that drive strategy and performance.

• Marketing-Analytiker

As a results-oriented Business & Revenue Growth Analyst, I bring over 5 years of experience across digital analytics, strategy consulting, and performance optimization within international environments. My career reflects a consistent ability to transform complex data into actionable business intelligence — helping organizations identify new revenue opportunities, optimize pricing models, and scale performance sustainably.

Having worked with globally recognized firms such as Merkle, Escalent, and Global Market Research, I specialize in data-driven business transformation and commercial growth strategy. My work bridges the gap between analytics and strategy, empowering leadership teams with measurable insights to make informed decisions in fast-paced, tech-driven industries.

In my most recent role, I partnered with executive teams to develop monetization frameworks, implement A/B testing structures, and automate performance tracking systems. These initiatives directly contributed to improving ROI by 22% and reducing operational inefficiencies by over 30%. My analytical mindset, combined with strong business acumen, allows me to design solutions that align with strategic objectives while delivering tangible results.

I am passionate about driving revenue acceleration through innovation, analytics, and collaboration. My professional focus lies at the intersection of growth strategy, data science, and digital monetization — combining market insight, automation, and behavioral analytics to improve business outcomes. I enjoy working cross-functionally with sales, marketing, product, and finance teams to build scalable frameworks that drive business impact.

Core Expertise:
Revenue Growth & Optimization: Designing and executing strategies that increase yield, enhance customer lifetime value, and drive sustainable top-line growth.
Data Analytics & Insights: Excel (Advanced)
Pricing & Monetization Strategy: Building and refining models for pricing optimization, affiliate management, and CPA-based performance tracking.
A/B Testing & Experimentation: Developing testing frameworks to assess performance drivers and recommend high-impact changes based on quantitative evidence.
Digital Transformation & Process Automation: Implementing analytical workflows and reporting systems that improve transparency and reduce manual workload.
Cross-functional Collaboration: Partnering with business leaders, data engineers, and product teams to align analytics with company-wide growth objectives.

Professional Achievements
Delivered 15% increase in yield by implementing structured pricing analytics and revenue forecasting models.
Automated conversion tracking and data pipelines, saving over 40+ hours monthly in manual reporting.
Improved campaign efficiency through data-driven A/B testing, achieving an 18% boost in conversion rates.
Supported multinational clients in designing real-time revenue dashboards, enabling faster, insight-based decision-making.
Recognized for developing scalable monetization frameworks that balance customer experience with revenue maximization.

Technical Competencies
Data Tools: Excel (Advanced)
Analytics Platforms: Google Analytics, CRM & Affiliate Systems
Methodologies: A/B Testing, Forecasting Models, KPI Frameworks, Process Optimization

Industry Experience
Technology | SaaS | E-Commerce | Digital Media | Market Research | Consulting | Entertainment-Tech

Languages
English (Fluent)
German (Intermediate – B1)
Hindi (Native)

Professional Philosophy

My work is guided by curiosity, precision, and collaboration. I believe in making data not just visible, but actionable — enabling smarter, faster, and more profitable business decisions. Whether it’s refining pricing structures, optimizing affiliate networks, or developing performance dashboards, my goal is to transform analytical complexity into strategic clarity.

As a consultant, I value long-term partnerships built on transparency, trust, and measurable outcomes. I thrive in environments that challenge assumptions, encourage experimentation, and reward results. I bring both analytical rigor and entrepreneurial energy to every engagement — ensuring clients achieve their growth objectives through insight-led strategy and operational excellence.

Open to Collaborations
Revenue & Monetization Strategy
Business Analytics and KPI Development
Market Research and Data Insights
Pricing Optimization Projects
Digital Transformation & Automation
Strategic Consulting for Growth and Performance

Let’s connect if you’re seeking a consultant who can combine analytical precision, strategic foresight, and hands-on execution to elevate your business performance.

?Based in Berlin, open to hybrid or remote collaboration across Europe.