Lead Consultant Strategic and Digital Marketing

5/2018 – 9/2018

Analysis of customer relationships, touchpoints (60+), and customer needs through 17 expert interviews (13 internal and with 4 customers) in 3 months

Development of a customer journey map with 4 cycles and 9 steps to customer loyalty >> Development of customer journey process harmonizing distribution of resources over 6 departments & streamlining of marketing automations to decrease unnecessary automations & improve customer understanding and operational capacity in customer service and sales >> Maintaining profitability by avoiding the need for price differentiation

Strategisches Marketing, Business Consultant

6/2017 – 8/2017

Strategy analysis of digital landscape of Monsanto (South America market of 150+ digital channels in 2 months)
Benchmark of similarities/differences in market presence
Development of 38 digital key factors and their possible options/projections in a consistency matrix (according to A. Fink) >> 100% transparency of 2 completely different market approaches
6 Key scenarios for future ‘one-company’ market approach based on 2 different approaches and individualized by market needs developed in 1 month (product-driven vs. customer-centric). Scenarios stress-test the strategy, acting as an insurance policy to identify potential weaknesses and increase predictability in the face of uncertainty.

Digital Marketing, Strategisches Marketing, Wettbewerbsanalyse

6/2015 – 6/2015

Conceptualized and executed a buyer persona workshop to enhance customer engagement in Sales and Marketing.

Key achievements:
Identified diverse customer attitudes and challenges regarding product expectations and sales services.
Facilitated the workshop, delivering report with actionable recommendations
Achieved high satisfaction from the Marketing Director.
Developed a blueprint for the Sales team
Identified target personas and needs, determined content channels, established a foundation for a Customer Journey Map

Consultant, Marketing, Analyse der Markt- / Wettbewerbsposition