Strategic Brand & Marketing Creative I 20+ years driving commercial success for B2B and B2B2C innovations

7/2018 – 9/2019

Brand and marketing management for a technology company.
-Hyperlink entfernt-[...] manufacture and provide high-performance fluoropolymer technologies for applications in transportation, spaceflight, health care & medical, telecommunication & IT, manufacturing, chemical and other industries.
I worked from remote (Australia), was present in Japan for project milestones such as workshops, presentations and trainings.

My work included the following deliverables:
• Planning, implementation, and evaluation of a global brand survey with approx. 120 B2B customers and internal stakeholders
• Business audit, competitor, target group and communication analysis
• Development of the brand framework (brand foundation with vision, mission, values, promise, No. 1 position) in brand workshops in Japan
• Brand architecture and product naming system
• Creative direction and sole responsibility for the development and implementation of the new corporate identity, in collaboration with a Japanese graphic designer
• Planning of the brand relaunch and successive roll-out
• Development of the literature concept, creation of content and copy. Creative direction and responsibility for the creation of company brochures, catalogues, product data sheets, presentation templates, etc.
• Internal brand training at four locations in Japan and the UK
• Briefing of the communication agency for PR and social media in the UK
• Website development support: Screening and selection of a suitable local web agency in Japan. Development and implementation of the briefing presentation. Collaboration in the web implementation: text creation, image selection and photography briefing. Support with website localization strategy (JP/EN/CN).

Analyse der Markt- / Wettbewerbsposition, Corporate Design, Creative direction, Druckgrafik (Print Design), Markendesign, Markenbildung, Marketing-Schulung, Marketing, Marktforschung / -analyse, Marktkommunikation, Digital Marketing, Strategisches Marketing, Zielgruppenstrategie

12/2008 – 3/2022

siehe ÜBER MICH

Adobe Creative Suite (CS), Indesign, Adobe Photoshop, Auslandswerbung, Business to Business, Business-To-Consumer, Business Model, Corporate Design, Creative direction, Design (allg.), Druckgrafik (Print Design), Geschäftsfeldstrategie, Grafikdesign, Industrielles Design, Integrierte Kommunikation, Klassisches Marketing, Kommunikations-Konzepte, Kommunikationsberatung, Strategische Kommunikation, Kreation, Logos, Markendesign, Markenbildung, Markenpolitik, Marketing, Markteintrittsstrategien, Markterschließung Import und Export, Marktforschung / -analyse, Marktstrategien umweltgerechte Produkte, Mediendesign, Digital Marketing, Produktdesign, Social Media Marketing, Strategisches Marketing, Texter, Übersetzungen, Unternehmenskommunikation, Visuelle Kommunikation, Webdesign, Werbekonzeption, Werbung, Wettbewerbsanalyse, Zielgruppenstrategie