increased sales by 200% while improving ROI
SEO: 5 years experiences as a team leader of 10 team members managing strategy, team and 400k budget PA, 300% orders increase
Projekt‐ & Berufserfahrung
4/2010 – 4/2017Tätigkeitsbeschreibung
SEO Project Management, Analytics, Analysis & Research. Company SEO Evangelist & Expert.
+350% SEO Orders for DE, 300% for US, +500% for FR, +480% for UK (2016 vs 2011)
• Management of 8 full-timers (plus interns) using Scrum
• Creation & organization of SEO Roadmaps, KPIs & Technical Dashboards. Creation and
management on SEO Analytics reports (Adobe SiteCatalyst Omniture)
• Analysis, research and tests for optimization of our top 10k “torso terms”. Head terms
successfully optimized during first year in charge (top 3 positions for all 10 main KWs
for every 16 top level domains)
• Participation in the restructuring and remapping of the website with the Product
Management team. Continuously working on Product Management roadmap
prioritizing SEO related requirements including Reassessment of Internal Linking.
Creation of tag cloud and tag map, improvements of Sitemaps.
• Technical SEO, crawling site with strucr, and analysing googlebot log to reduce number
of indexed pages. Worked with CTO on issues with load time.
• Creation of over 400 landing pages for the 4 main markets, rapid increase in rankings
and sales for main products. Continuous analysis, tests and improvements.
• Monitoring and analysis of Backlinks. Set-up of an Off-page SEO team and campaigns
to increase backlinks on brand and targeted keywords. Multiple tests and campaigns
for Internal Blog & Social Media Optimization.
• Analysis and optimization for Image, Local, Mobile and Tablet search.
• Working closely with other departments to insure SEO good practices
SEO / SEM