Copywriter, Content Marketing Manager, Creative Director

1/2015 – 4/2015

• Helped manage team of copywriters.
• Developed creative concepts for new campaigns with existing clients and pitches for potential clients.
• Senior writer / creative for a variety of campaigns for Adidas, Hewlett-Packard and Symantec.

Creative direction

4/2013 – 7/2014

• Developed multi-channel content marketing plan in alignment with corporate and digital marketing plans – covering all business pillars (Audit, Tax, Advisory, and Private Enterprise).
• Created strategically aligned marketing campaigns content (conceptual and writing) – from web content (also search engine optimised) to corporate videos, training, white papers, reports, magazine articles, and case studies.
• Developed social media marketing for specific campaigns.
• Conducted internal interviews and helped build external relationships to strengthen content generation.
• Produced new, and refined existing, content process workflows.
• Helped enforce brand standards and editorial guidelines.
• Managed external copywriting and editorial contractors.

Content Marketing