Projekt‐ & Berufserfahrung
4/2017 – 8/2018Tätigkeitsbeschreibung
Operation of Email Marketing Software: creating and maintaining HTML template code; building and maintaining efficient Production Workflows; testing and optimising code, content, layout/presentation and overall sending programme; designing, deploying and monitoring automated email journeys and touchpoints.
Email Marketing Strategy: performance Analysis and Reporting; working with Marketing Team colleagues on Content Strategy, Product Selection, Editorial Production using a mix of data- and analytics-driven methodology, and Subject Matter Expertise.
Customer segmentation and related data processing tasks: working with Data Analysts to identify Customer Personas; manipulating and working with data files.
Systems & Services administration: evaluating and deploying third party services or platforms; working with colleagues in other teams (UX/UI, Site Enablement) to identify and define work requirements.
On my path to this point, I’ve on various occasions been something between a writer, an editor and a graphic designer. My focus and professional interest is on the worlds of graphic design, type, type technology and most design and visual culture in general.
Years ago, I thought that by this stage of my career I’d be designing and laying out fine art photographic monographs, with a sideline in my own large-format cityscape photography. That I’m working for one of the type world’s most dynamic and exciting font retailers, managing a hydra-like email marketing programme that connects with hundreds of thousands of fellow type lovers and design professionals across the globe, is turning out to be one of life‘s surprisingly rewarding detours.
I life in Berlin with my wife Julia and our three little works-in-progress – all wilful bundles of developing personal identities; an interteen (12), a wannabee teen (8) and a very teenie terrible toddler (2).
If those four gave me any free time, I would be busy improving my German, rediscovering the guitar and spending all our discretionary income on camera film and vinyl. Until they do, my spare mental capacity is used to consume books, audiobooks and podcasts on history, philosophy, sci-fi and proper science. I like to run when I can. For some reason, I still follow British sports that the Germans are never likely to understand. (No, not croquet).