Product Designer

3/2022 – 6/2023

As Lead Designer and Product Owner of a B2B virtual reality app, I drove the concept, user flow, and UI of an immersive showroom experience aimed at improving digital customer engagement.
I led the development of a unified design system and style guide, which streamlined collaboration and reduced design-developer handover time by 40%.
I conducted user research and redesigned key website flows and navigation menus, reducing the bounce rate by 30% and increasing task completion by 20%.
I collaborated with stakeholders, project managers (PMs), and developers to define feature roadmaps that were aligned with both business strategy and customer experience (CX) needs.

Agile Methodologie, Prototyping, Usability Testing, UX / UI Designer, Strategische Kommunikation, Logos, Workshop - Kundenorientierung

12/2020 – 8/2025

I led the end-to-end design of products and delivered projects for B2B and B2C clients in e-commerce, SaaS and tech.
I applied Agile practices across multiple teams, participating in sprint planning, retrospectives and backlog management. I facilitated workshops with stakeholders to define product goals, scope and MVP features, and implemented scalable UI systems and documentation to streamline developer collaboration and reduce tech debt. I collaborated closely with developers and project managers to ensure on-time and on-scope delivery.
Key tools: Jira, Confluence, Figma, Adobe XD, Trello and Slack.

Adobe Creative Suite (CS), Art direction, Design (allg.), Jira, Scrum, User Experience (UX), User Interface (UI)