Product Line Manager/Strategy Consultant

11/2025 – offen

• Business and strategy consulting for technology-driven and industrial customers
• Supporting customers in product management activities, including definition of product and pricing strategies, voice-of-customer initiatives, market and competitive analysis, product and market requirements definition, product lifecycle management and calculation of business cases
• Business development support, including identification of new opportunities, market entry strategy definition and sales enablement for new and existing markets

Marktforschung

6/2022 – 10/2025

• Managed Sensata BMS product line with full P&L responsibility and a revenue of ~$24M. Led cross-functional teams to drive business growth
• Owned global strategy definition, competitive positioning and pricing strategy that resulted in 29% CAGR over 4 years by repricing and pivoting the product strategy
• Conducted Voice of Customer activities and gained deep market insights into electric commercial vehicles, off-road vehicles, material handling vehicles, battery powered trains and Energy Storage Systems (ESS). Translated the learnings to a product roadmap
• Led the yearly Sensata strategy process to update the product line strategy and growth projection over the next 5 years and presented it to the Sensata leadership team (including C-Level)
• Cooperated with regional sales teams in Europe, NA and Asia to win key opportunities with strategic customers. This led to winning New Business Opportunities (NBOs) with an average value of $15M in 2023 and building a NBO pipeline of $30M average value per year.
• Led business development efforts to increase awareness of Sensata’s BMS product portfolio, identify new customers, convert leads to prospects and then to buying customers by effectively communicating value propositions tailored to their specific pain points
• Drove operational excellence by implementing an improved demand-planning process and product cost reduction initiatives—realizing a 10% cost decrease and unlocking up to 25% mid-term savings
• Led new product launch activities and worked with marketing communication team to develop a strong promotion campaign and acquire new leads
• Led a second product line for Insulation Monitoring Devices with a total revenue of ~$3-5M per year
• Hired and managed summer interns that supported in the product marketing activities

Elektroingenieur

4/2019 – 5/2022

• Interacted with global automotive OEMs to introduce the BRUSA Wireless Electric Vehicle Charging program, understand customer needs and collect market requirements. This resulted in winning a series development project with a major German automotive OEM
• Translated the customers requirements into product requirements and features. This allowed the establishment of an effective link between the customers and the BRUSA engineering team
• Defined product roadmap and next-gen products which positioned BRUSA as the leading supplier for wireless EV charging systems
• Led business development efforts resulting in the cold acquisition of a strategic U.S.-based OEM, culminating in a successful contract negotiation for a concept phase
• Analyzed the charging infrastructure market and gained deep insights about the EV charging ecosystem. Followed market trends and interacted with charging infrastructure providers to discuss potential partnerships and cooperations. Developed new business models including charging services with recurring revenue sources
• Conducted competitor analysis and identified BRUSA unique selling points as well as the gaps that shall be addressed. This helped differentiating BRUSA product offering from the competitors
• Answered RFIs and supported the sales team to answer RFQs and prepare offers

Elektroingenieur