Freelance Account Director I Marketing Beratung I Projekt Management
- Verfügbarkeit einsehen
- 0 Referenzen
- 100€/Stunde
- 24306 Plön / Holstein
- Weltweit
- de | es | en | fr | it
- 27.01.2026
- Contract ready
Kurzvorstellung
Geschäftsdaten
Qualifikationen
Projekt‐ & Berufserfahrung
9/2023 – offen
TätigkeitsbeschreibungStrategic development and implementation of 360° campaigns with the respective advertising & strategic agencies
Eingesetzte QualifikationenMarkenbildung
1/2023 – 10/2023
TätigkeitsbeschreibungStrategic development and implementation of a CRM strategy.
Eingesetzte QualifikationenCRM Beratung (allg.), Markenbildung
5/2022 – offen
Tätigkeitsbeschreibung
Strategic development and implementation of 360° campaigns with the respective advertising
agencies. Brand Lead for all verticals & horizontal campaigning for DACH..
Marketing, Strategisches Marketing
1/2022 – 5/2023
Tätigkeitsbeschreibung(Strategic) development of global campaigns together with the respective international advertising agencies, implementation and development of the new brand identity plus definition of processes, global campaign strategy and communication lead for cross-category topics within the NIVEA cosmos.
Eingesetzte QualifikationenMarkenbildung, Marketing
5/2021 – 10/2021
TätigkeitsbeschreibungTeam lead and development of an interdisciplinary team for GOOGLE. Strategic campaign development and implementation.
Eingesetzte QualifikationenUnternehmensberatung, Markenbildung
5/2021 – offen
Tätigkeitsbeschreibung(Strategic) development of global campaigns together with the respective advertising agencies, freelance creatives, implementation and development of new brand identities, team lead and management of creative taskforces, Translation of strategy into creation & storytelling - mainly clients from finance sector (HypoVereinsbank, Sparkassen)
Eingesetzte QualifikationenMarkenbildung, Unternehmensberatung
3/2020 – 9/2021
Tätigkeitsbeschreibung
Marketing Director for RMSK's B2C brands:
Strategic brand management, CMS system implementation, customer loyalty strategies, 360° marketing, launch of 2 new webshops, set-up and expansion of brick-and-mortar retail, assortment planning and product development.
Unternehmensberatung, Markenbildung, Marketing, Vertrieb (allg.)
3/2019 – 3/2020
TätigkeitsbeschreibungTeam lead and development of an interdisciplinary team for Audi AG. Strategic campaign development and implementation.
Eingesetzte QualifikationenUnternehmensberatung, Marketing
3/2019 – 5/2019
Tätigkeitsbeschreibung
Projektleitung
Kunde: Google (DACH)
Projektleitung / Teamleitung, Strategische Kommunikation
1/2019 – 3/2019
Tätigkeitsbeschreibung
Teamleitung & Projektleitung
Kunde: Johnson & Johnson (Bebe, Neutrogena), Schwartau
Budgetierung, Personalentwicklung, Projektleitung / Teamleitung, Strategische Kommunikation
5/2018 – 12/2018
Tätigkeitsbeschreibung
Teamleitung Beratung & Neuaufbau/Restrukturierung des Teams
Kunde: Audi AG
Budgetierung, Personalentwicklung, Personalplanung, Projektleitung / Teamleitung, Business Development, Kommunikationsberatung, Geschäftsfeldstrategie, Zielgruppenstrategie
1/2018 – 2/2019
Tätigkeitsbeschreibung
Projektleitung & Teamleitung
Geschäftsbereich B2B & Unternehmensstrategie
Strategische Kommunikation, Marktstrategien umweltgerechte Produkte, Projektleitung / Teamleitung, Zielgruppenstrategie
9/2017 – 4/2018
Tätigkeitsbeschreibung
Teamleitung & Teamaufbau Beratung und Kreation
Kunde: Sky Deutschland, Warner Bros., Lidl
Recruitment Beratung, Personalführung, Personalplanung, Projektleitung / Teamleitung, Strategische Kommunikation
6/2017 – 1/2018
TätigkeitsbeschreibungTeam lead and development of an interdisciplinary team for several clients. Strategic campaign development and implementation.
Eingesetzte QualifikationenStrategisches Marketing
6/2017 – 9/2017
Tätigkeitsbeschreibung
Projektleitung
Kunde: Unitymedia, Bonprix
Projektleitung / Teamleitung
Ausbildung
London Business School
London/Hamburg
Über mich
Strategy isn’t a static document; it’s a living system. For over 18 years, I have been building brands at the intersection of Creative Strategy, Planning, and Digital Innovation. My approach is inherently hybrid: I interweave Strategy, Creation, and Project Management to ensure that bold ideas actually make it to the finish line without losing their impact.
I am a strategist and planner at heart, with deep digital expertise gained from both the agency world and complex corporate environments. For large-scale or complex campaigns, I leverage my handpicked network of specialists. This allows me to scale rapidly and deliver high-impact results with the efficiency of a boutique powerhouse - offering the depth of a large agency without the overhead.
Where I add the most value:
Creative Strategy & Planning: I define the "why" and the "how." I develop brand positionings and campaign architectures that are bold, human, and rooted in data-driven insights.
Complex Campaign Implementation: By combining my strategic lead with a curated team of experts, I can steer and implement complex, multi-channel campaigns efficiently, ensuring a seamless transition from concept to execution.
Creative AI Transformation: I treat AI as a strategic sparring partner. I show teams how to integrate Generative AI into their workflows to accelerate ideation, prototype faster, and scale content while maintaining the brand’s unique identity.
Digital Ecosystem Architecture: My background is deeply digital. I design ecosystems that leverage technology, from AI-powered personalization to complex content strategies, ensuring every touchpoint adds value.
Hybrid Leadership: While my focus is on the "what" and "why," I bring the "how" through my secondary expertise in project management. I act as the bridge between senior stakeholders and creative teams.
Throughout my career, I’ve had the privilege of leading strategic shifts for icons like Google, Audi, eBay, Accenture, Unilever, Beiersdorf, and IKEA. Whether I am acting as a Senior Consultant, Team Lead, or Strategic Sparring Partner, my focus is always on creating measurable impact through digital-first thinking.
As a lecturer and consultant, I am passionate about demystifying the digital future. I help companies and agencies move past the hype of "new tech" and show them how to use tools like Creative AI to gain a genuine competitive edge.
Let’s connect and explore how we can use bold strategy and intelligent technology to make your brand future-ready.
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Spanisch (Muttersprache)
- Englisch (Fließend)
- Französisch (Grundkenntnisse)
- Italienisch (Grundkenntnisse)
- Europäische Union
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