Social & Community Manager for Brands that Move Fast
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- 0 Referenzen
- 25‐60€/Stunde
- 64347 Griesheim, Hessen
- Weltweit
- de | en | es
- 06.01.2026
- Contract ready
Kurzvorstellung
Geschäftsdaten
Qualifikationen
Projekt‐ & Berufserfahrung
7/2025 – offen
TätigkeitsbeschreibungAls Account Manager bei Influencer bin ich für die strategische Betreuung von Marken und Kampagnen verantwortlich und fungiere als zentrale Schnittstelle zwischen Kunden, Creators und internen Teams. Zu meinen Aufgaben gehören die Planung und Steuerung von Influencer Kampagnen, das Briefing und Management von Creators, die Abstimmung von Timings und Deliverables sowie die Qualitätssicherung der Inhalte. Zusätzlich verantworte ich die laufende Kommunikation mit Kunden, das Erwartungsmanagement sowie das Reporting und die Analyse der Kampagnenperformance mit dem Ziel, messbare Ergebnisse und nachhaltige Partnerschaften zu schaffen.
Eingesetzte QualifikationenKampagnenmanager, Social Media Manager, Social Media Marketing, Account-Manager (Sonstige), Projektmanagement
1/2025 – 3/2025
Tätigkeitsbeschreibung
● Monitoring und Community-Management für die globalen Social-Media-Kanäle von Nissan und weiteren Kunden mit Fokus auf 100 % Response Rate
● Aufbau von effizienten Workflows und Response Libraries für Kommentare und DMs
● Durchführung von Performance-Reviews zur Weiterentwicklung des Moderationsteams
● Analyse von Community-Feedback zur Identifikation wiederkehrender Pain Points und deren Weitergabe ans Brand-Team
● Sicherstellung eines konsistenten Tons in allen Reaktionen – im Einklang mit Markenrichtlinien und rechtlichen Vorgaben
● Qualitätssicherung und Mentoring für Junior-Moderatoren
● Erstellung von Reports mit KPIs wie Engagement-Volumen, Reaktionszeit und Sentiment-Entwicklung
● Eskalation von potenziell PR-kritischen Themen zur Wahrung der Markenreputation
● Weiterentwicklung der Community-Strategie durch kontinuierliche Learnings aus dem Tagesgeschäft
Online Community Manager, Social Media Manager, Social Media Marketing
12/2024 – 6/2025
Tätigkeitsbeschreibung
● Entwicklung kanalübergreifender Content-Strategien zur Steigerung von Reichweite und Engagement für verschiedene Kunden
● Planung und laufende Anpassung von Redaktionsplänen, um langfristige Markenstrategien mit spontanem, relevantem Echtzeit-Content zu verbinden (Tools: Sprinklr, Sprout, Meta Business Manager)
● Schnittstelle zwischen Kund:innen und internen Teams: Koordination, Erwartungsmanagement und Feedback-Integration
● Führung und Motivation von bis zu 25 Teammitgliedern, inklusive Aufgabenverteilung und Workflow-Management
● Enge Zusammenarbeit mit Kreativ-, Analyse- und Account-Teams, um Inhalte im Einklang mit Markenidentität und Performance-Zielen zu entwickeln
● Auswertung nativer und externer Analysetools zur Optimierung der Content-Frequenz und kanalbezogenen Strategien
● Durchführung von A/B-Tests für Text- und Bildvarianten zur Identifikation performancestarker Assets
● Wettbewerbsbeobachtung und Ableitung von Empfehlungen zu Social-Trends und Nutzerverhalten
● Erstellung monatlicher Reports mit Performance-Insights und konkreten Optimierungsvorschlägen für Kund:innen
● Community-Management: Reaktion auf Kommentare und Nachrichten zur Förderung von Vertrauen und Markentreue
Online Community Manager, Social Media Manager, Content Marketing, Social Media Marketing, Content Management
7/2024 – 9/2024
Tätigkeitsbeschreibung
Developed and implemented a successful social media campaign to
increase customer engagement.
Created, designed and managed multiple social media accounts on
various platforms including Facebook, Twitter, Instagram, YouTube,
Snapchat and LinkedIn.
Provided guidance on best practices for developing effective content
across all social media channels.
Analyzed data from web analytics tools to identify trends in user
behavior and optimize campaigns accordingly.
Researched industry trends to ensure that the company's strategy
remains competitive.
Social Media Marketing
3/2024 – 7/2024
Tätigkeitsbeschreibung
Developed and implemented successful social media campaigns to
support company objectives.
Created engaging content for multiple social media platforms, such as
Twitter, Instagram, Facebook, and LinkedIn.
Managed the daily operations of all assigned social media accounts.
Analyzed data to measure the effectiveness of campaigns and adjust
strategies accordingly.
Collaborated with other departments to ensure brand consistency across
all channels.
Researched industry trends and competitors' activities to develop new
ideas for content creation
Social Media Marketing
12/2023 – 3/2024
Tätigkeitsbeschreibung
Monitored trends in social media tools, applications and websites to
stay up-to-date with current technologies.
Developed and implemented social media strategies for clients to
increase brand awareness, engagement, website traffic and customer
acquisition.
Created content calendars and managed the daily posting of content
across multiple channels including Facebook, Twitter, LinkedIn, Google+,
Instagram and Pinterest.
Analyzed key metrics to measure success of campaigns and optimize
future ones accordingly.
Conducted competitor analysis on various platforms such as Instagram,
YouTube, TikTok.
Social Media Marketing
9/2023 – 12/2023
Tätigkeitsbeschreibung
Channels: (SNICKERS, M&M'S, AIRWAVES & EXTRA)
Developed and implemented successful social media campaigns to
support company objectives.
Created engaging content for multiple social media platforms, such as
Twitter, Instagram, Facebook, and LinkedIn.
Managed the daily operations of all assigned social media accounts.
Analyzed data to measure the effectiveness of campaigns and adjust
strategies accordingly.
Collaborated with other departments to ensure brand consistency across
all channels.
Social Media Marketing
8/2023 – 9/2023
Tätigkeitsbeschreibung
Responsible for reacting to AppStore reviews and the reporting of the
new app launch
Developed and implemented strategies to increase community
engagement.
• Responded to customer inquiries in a timely manner.
• Analyzed user feedback and identified areas of improvement.
• Collaborated with other departments to ensure customer satisfaction.
• Created content for social media platforms to engage the community.
Social Media Marketing
6/2023 – 9/2023
Tätigkeitsbeschreibung
Managing social media campaigns for Actimel, Activia, FruchtZwerge,
Alpro and other brands in the German speaking regions
Overseeing the project and members of the team while being the first
contact point between client and team.
Conducted regular status meetings with internal teams and external
partners to track progress against established milestones.
Analyzed data from various sources such as surveys, interviews, focus
groups. to inform decision-making related to projects.
Negotiated contracts with vendors and suppliers based on company
objectives and budget constraints.
Collaborated closely with senior management on long-term strategic
planning initiatives related to projects in development or execution
stages.
Drafted reports summarizing progress made on projects for review by
executive leadership team.
Projektmanagement
6/2023 – 7/2023
Tätigkeitsbeschreibung
Brands: MITSUBISHI & GWMORA
Developed and implemented strategies to increase user engagement
across social media platforms.
Created and managed campaigns to drive brand awareness and loyalty.
Analyzed website traffic data and developed reports for senior
management.
Conducted regular market research to identify industry trends, customer
needs, and competitive landscape.
Coordinated with other departments to ensure timely delivery of content
assets for marketing initiatives.
Managed digital advertising budget and tracked performance metrics
against KPIs
Management (allg.), Marketing, Social Media Marketing
5/2023 – 3/2024
Tätigkeitsbeschreibung
Developed and implemented strategies to increase community
engagement.
• Responded to customer inquiries in a timely manner.
• Analyzed user feedback and identified areas of improvement.
• Collaborated with other departments to ensure customer satisfaction.
• Created content for social media platforms to engage the community.
Social Media Marketing
11/2022 – 4/2023
Tätigkeitsbeschreibung
Developed and implemented strategies to increase user engagement
across social media platforms.
Created and managed campaigns to drive brand awareness and loyalty.
Conducted regular market research to identify industry trends, customer
needs, and competitive landscape.
Coordinated with other departments to ensure timely delivery of content
assets for marketing initiatives.
Managed digital advertising budget and tracked performance metrics
against KPIs.
Provided weekly summaries of key insights from analytics tools such as
Google Analytics or Adobe Analytics.
Marketing, Projektmanagement
11/2022 – 2/2023
Tätigkeitsbeschreibung
Monitored trends in social media tools, applications and websites to
stay up-to-date with current technologies.
Developed and implemented social media strategies for clients to
increase brand awareness, engagement, website traffic and customer
acquisition.
Created content calendars and managed the daily posting of content
across multiple channels including Facebook, Twitter, LinkedIn, Google+,
Instagram and Pinterest.
Analyzed key metrics to measure success of campaigns and optimize
future ones accordingly.
Conducted competitor analysis on various platforms such as Instagram,
YouTube, Snapchat.
Content Management, Marketing, Social Media Marketing
4/2022 – 10/2022
Tätigkeitsbeschreibung
Developed and implemented strategies to increase user engagement
across social media platforms.
Created and managed campaigns to drive brand awareness and loyalty.
Analyzed website traffic data and developed reports for senior
management.
Conducted regular market research to identify industry trends, customer
needs, and competitive landscape.
Coordinated with other departments to ensure timely delivery of content
assets for marketing initiatives.
Managed digital advertising budget and tracked performance metrics
against KPIs.
Email Marketing, Digital Marketing, Social Media Marketing
12/2021 – 4/2022
Tätigkeitsbeschreibung
Developed and implemented social media strategies to increase brand
awareness and engagement.
Created content for various social media channels, including Facebook,
Twitter, Instagram, Snapchat, LinkedIn, YouTube, Pinterest.
Responded to customer inquiries on a timely basis via all social media
channels.
Organized live events and campaigns to promote the brand on social
media platforms.
Monitored trends in digital marketing space and identified opportunities
for growth.
Analyzed competitor activity on social media platforms to identify areas
of improvement.
Dialogmarketing, Marketing, Social Media Marketing
10/2021 – 4/2022
Tätigkeitsbeschreibung
Developed and implemented a successful social media campaign to
increase customer engagement.
Created, designed and managed multiple social media accounts on
various platforms including Facebook, Twitter, Instagram, YouTube,
Snapchat and LinkedIn.
Provided guidance on best practices for developing effective content
across all social media channels.
Analyzed data from web analytics tools to identify trends in user
behavior and optimize campaigns accordingly.
Managed relationships with influencers and brand ambassadors to
expand reach of campaigns.
Marketing, Content Marketing, Digital Marketing, Social Media Marketing
2/2021 – 11/2021
Tätigkeitsbeschreibung
Developed and implemented successful social media campaigns to
support company objectives.
Created engaging content for multiple social media platforms, such as
Twitter, Instagram, Facebook, and LinkedIn.
Managed the daily operations of all assigned social media accounts.
Analyzed data to measure the effectiveness of campaigns and adjust
strategies accordingly.
Collaborated with other departments to ensure brand consistency across
all channels.
Researched industry trends and competitors' activities to develop new
ideas for content creation.
Monitored customer comments on
Marketing, Content Marketing, Digital Marketing, Social Media Marketing
Zertifikate
Ausbildung
Remote
Über mich
Weitere Kenntnisse
• Kanalübergreifende Content Erstellung
• Kundenbeziehungsmanagement
• Strategische Planung und Umsetzung
• Trend und Wettbewerbsanalyse
• Entwicklung von Marken Tonalitäten
• Kampagnenplanung und Durchführung
• Unterstützung im Bereich Digital Advertising
• Teamaufbau und Führung
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Spanisch (Gut)
- Europäische Union
- Schweiz
- Vereinigte Staaten von Amerika
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