Marketing Expert, MarTech, CRM, Data Analytics, Digital, AI

5/2025 – offen

- Developed and implemented strategies to optimize marketing and CRM processes in close collaboration with stakeholders, business units, and IT.
- Initiated and led infrastructure projects, overseeing requirements management, concept development, and resource planning.
- Monitored and evaluated MarTech trends and innovations to identify and integrate forward-looking solutions with a strong focus on AI.
- Provided expert consulting and support for the development of marketing and CRM use cases.
-Built and led a high-performing team to drive digital transformation across marketing operations.

CRM Beratung (allg.), IT-Projektleiter, Data Analyst, Marketing-Analytiker

9/2022 – 5/2023

- Led a team of 20 employees (local, remote and international) and defined the global IT strategy for marketing platforms, including ad technology, asset management, and content distribution.
- Spearheaded the digital innovation department, integrating cutting-edge technologies such as Metaverse applications, NFTs, and AI-based targeting.
- Evaluated IT suppliers and ensured scalable operations through rigorous security audits, cost control, and system performance optimization.
- Rollout of new marketing platforms incl. planning, development, piloting, go-live, monitoring, optimization and evaluation.
- Directed internal and external communications for a C-level executive, including LinkedIn content, keynote preparation, and messaging strategy.

IT-Spezialist, Digitalisierung, Marketingspezialist

8/2017 – 12/2019

- Directed a team of 30 (3 direct reports) and managed a €200M budget to shape digital marketing strategies across business units, including
transportation and employer branding.
- Implemented a data-driven marketing mix modeling initiative, increasing campaign efficiency by 20% in various customer segments.
- Oversaw market research, ad tech platforms, and campaign tracking to optimize decision-making.
- Led corporate branding, sales, and recruitment campaigns aligned with overarching business goals.

Marktforschung, Mediaplanung, Marketingspezialist, Controlling