E Commerce Consulting

10/2016 – 3/2017

Setting up a Data Protection Concept
Relaunch Website
Set up Google Business
SEO Optimisation and increase visibility

Datenschutz, Schulung / Training (IT), Online Marketing (allg.), SEO / SEM

8/2016 – offen

Analysis and control of all online activities at MAWA
• Control and optimization of the web shop
• Germany and Europe, as well as EBay and other sales portals on the Internet
• Check and optimize the cost structure of the portals
• Optimization of product texts / prices - SEO optimization
• Development of business models online
• Control of online campaigns and Facebook, AdWords
• Participation in the rollout of the MAWA Web Shop international
• Project managing data protection concept
• Data Protection Commissioner

Datenschutz, Google Adwords, IT-Strategieberatung, Technischer Vertrieb, Marktforschung / -analyse, Markenmanagement, Online Marketing (allg.), Kommunikationsstrategie

11/2014 – 7/2016

•Managing and implementing Google AdWords campaigns
•Creating and implementing social media campaigns on Facebook, Twitter and Pinterest
•Monitoring SERP performance and devising keyword strategy
•Playing a key role as member of the strategy and change management team
•Promoting new products and supporting sales team
•Performing competitor analysis and market research, interpreting, reporting and summarising data reporting directly to the Marketing Manager and Directors in the UK and Germany
•Producing monthly newsletter, creating the company’s quarterly newspaper and providing key support within internal communication
•Analysing competitor pricing on e-tailers; Amazon and EBay as well as offline retailers for the UK and Germany
•Acting as a point of contact for advice about German law for Webshops to the I.T. department as well as providing translation assistance
•Taking a key role in the launch of four international websites
•Acting as a mentor for the international team members from France, Spain and Italy regarding both private and work issues
•Conducting in-depth research of the German marketplace to enable effective management a market for the company, creating sales platforms on Ebay and Amazon.

Google Adwords, Marketing (allg.), Marktforschung / -analyse, Online Marketing (allg.)