Consultant Product, Marketing, Digitale Transformation

4/2020 – 9/2021

As the Manager of the LEGO brand in Europe Central (EUC), I aligned campaigns with regional and global marketing entities to meet local demand. I held overall responsibility for a media budget exceeding 40 million euros, including ownership of media agency relations. As part of the EUC Marketing Leadership team, I served as a key decision maker.
In 2020, I successfully executed the global seasonal brand campaign "Rebuild the World" with a local twist, focusing on performance activities, which contributed to a business growth of 50%.
As special project owner, I developed a LEGO customer engagement mobile app for EUC in only 3 months, effectively strengthening the retail landscape during the COVID-19 pandemic.
I owned and optimized the entire EUC media budget and agency relations, as well as improving ways of working. Additionally, I mentored the EUC marketing team by developing media planning guidelines and frameworks, enabling them to achieve their goals.

Marketing, Mediaplanung

6/2018 – 5/2019

As Group Lead and management board member of an automotive Start-Up based in Munich, I played a key role in shaping the brand and professionalizing the company's marketing and communications activities.
Within a few weeks, I took on the technical and disciplinary leadership of the Market Group, including sub-teams such as Marketing, Content & Production, Events, Communications, and Customer Success.
I devised a clear and consistent marketing and B2C-sales strategy, centered on a strong content-driven approach, to support the business heading into an IPO. This resulted in a successful IPO with a stock price increase of over 150%.
I drove growth activities that increased reservations by 50% within 2 months, and optimized past marketing initiatives to enhance the efficiency and productivity of the company's marketing efforts.

Marketing

2/2016 – 6/2017

As the head of the digital team, I led a team of 45 full-time employees, overseeing web, app, and fullstack development, analytics, design, product management, and monetization.
I implemented an atomic design approach to enhance the user experience while reducing time-to-market in product iterations.
In just three months, I successfully launched the new SPORT1 media player app.
I made significant contributions to sport licensing deals through developing compelling business cases and innovative paid products, and played a key role in securing various sport licenses.

Change Management, Interactive design, IT-Strategieberatung, Kanban (Softwareentwicklung), Organisation der Produktentwicklung, Scrum, User Experience (UX), User Interface (UI)

10/2014 – 2/2016

As the team lead of Digital Marketing for Constantin Film, I directed campaigns and brand development for blockbuster movie releases such as "Fuck ju Göhte" and "Er ist wieder da."
I successfully executed impactful influencer campaigns, generating substantial reach for films like "Er ist wieder da" and "Fack ju Göhte.".
I also optimized media buying and planning, developed guidelines, and improved media efficiency by 25%.

Requirements Management, Anforderungsspezifikationen, Marktforschung / -analyse, Digital Marketing, Social Media Marketing

6/1998 – offen

Experienced Strategic Consultant with 360° marketing expertise with proven success in short and long-term project management
Ability to serve as a first responder and troubleshooter
Expertise in End-to-End project execution, both independently and within teams
Catering to small and large businesses, including well-known international brands
Proficient in: Digital product development & management / concept design / business analysis /innovation management / change management / digital transformation management
Adept at providing creative direction and general creative support
Clients include BMW, MINI, Allianz, E.ON, Bertelsmann, Jung von Matt, Interone, and Kolle Rebbe.

Agile Methodologie, Konzeption (IT), Marketing, Produktdesign, Strategisches Marketing, User Experience (UX), User Interface (UI)