Marketing manager in IT sector

6/2019 – 8/2019

Managed the public relations effort in Russia for the 4th major player in global consumer electronics and home appliances.
• Press coverage of opening of the industrial park and factory in the Russian region. Content creation and distribution in top-ranked and regional media.

Öffentlichkeitsarbeit

12/2018 – 12/2018

Supported Smartiee international agency and Statut law school on Benchmarking quality of legal advisory services in Russia - 2019 (https://smartiee.agency/legalbenchmarking)
• Surveyed 130+ heads of legal departments (surveys and in-depth interviews);
• Identified factors influencing the choice of a contractor, marketing channels, emotional portrait of the ideal consultant, promising areas for further development.

Strategisches Marketing

6/2017 – 12/2018

Supported SPEAKUS (https://speakus.club/), an Irish technology company providing remote conference interpreting, to embroider their presence on the domestic market and expand abroad - to Europe and Asia:
• Determined unique customer categories within the MICE industry and language service providers; • Analyzed the customer base and uncovered behavior insights and essential criteria for purchasing interpretation services;
• Defined focus points for further brand positioning;
• Identified 32 direct and indirect competitors across the globe. Mapped the competitors based on their geographical presence and evaluated the pricing, partner programs, and marketing channels; • Composed the articles and press releases. Placed publications in the US, Kazakhstan, and Russian media.

Content Marketing, Social Media Marketing, Strategisches Marketing